China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga
New ways of marketing luxury in China
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments{"ct":"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","iv":"e0e1e41623771b2fdd3c42a0b3a55364","s":"d133768bc08174d0"}