China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga New ways of marketing luxury in China
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga 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","iv":"058694a42aeb926f4846a8a6e2f3448c","s":"c9468bc3cd9453ca"}