China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga New ways of marketing luxury in China
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga 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","iv":"a4fffc5114d1840c894323a1301399a7","s":"905570ab3941e105"}