China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga New ways of marketing luxury in China
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga 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","iv":"7431e68dc8e5cbbdc1e16b30be8306f3","s":"6033798552dbb313"}