China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga New ways of marketing luxury in China
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga 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","iv":"748a644fbc881b665e712b592d76fba7","s":"fbc4384d2fb420c2"}