China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga New ways of marketing luxury in China
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga {"ct":"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","iv":"493e0f89493b94ecea536ecb8c0f186f","s":"f1d026b362ea6c6d"}