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New WeChat Luxury Index sheds light on key performance indicators
Posted By
a Luxury Daily columnist
On
September 28, 2018 @ 2:00 am
In Editor's Choice,Featured,Industry sectors,Marketing,News,Research |
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Understanding marketing segmentation via WeChat. Image credit: Luxury Society
By
Lydianne Yap
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","iv":"cde789b439bf96272dbacf3eda08b5fe","s":"6da794a3b675e584"}