NEW YORK – German automaker Mercedes-Benz is highlighting customer care and product value with the opening of its new flagship Autohaus in Midtown Manhattan and demonstrated these facets with an exclusive event that revealed its new concept car.
Department store Bergdorf Goodman is partnering with Italian fashion house Fendi for a Fendi Frenzy Facebook contest with a multichannel marketing push.
German automaker BMW is deciphering consumers’ driving habits to determine whether or not they are compatible with an electric car by introducing a mobile application that tracks the miles they drive per day.
Toyota Motor Corp.’s Lexus is targeting affluent consumers in the United States as the exclusive launch sponsor for CNN’s new Android application as part of an integrated multichannel media plan spanning the media giant’s television, online and mobile Web platforms.
Reinventing the wheel in the form of separately managed Web sites or apps for every mobile device type is not only costly and complex with the multiplicity of devices, but it is also becoming impossible.
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