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Luxury Daily, August 19, 2014 – Department stores diversify email campaigns for fall headstart

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Internet
Department stores diversify email campaigns for fall headstart

Department stores are increasing their focus on autumn/winter 2014 fashion campaigns through various email campaigns.

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Mobile
The Ritz-Carlton fine-tunes app to guide consumer experience

The Ritz-Carlton unveiled its new mobile application after extensive research on the original app led them to useful insights.

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Multichannel
Luxury Retail Summit 2014 New York Sept. 9: St. Regis, MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Breeders’ Cup, WSJ., Eleven James, Crest and Co.

Registration is open for the second annual Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 in New York featuring speakers from St. Regis, MissoniHome, Christie’s Watch Shop, The Leading Hotels of the World, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, Style Coalition and leading luxury-focused agencies and market researchers.

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Events/Causes
Ruinart Champagne sponsors New York City Ballet to align with art enthusiasts

The New York City Ballet will pair with Ruinart Champagne to create the first official Champagne of the dance company.

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Multichannel
Audi taps Fred Armisen to lead Emmy campaign

Audi of America is leveraging its sponsorship of the celebrity-studded 66th Emmy Awards to further its A3 model campaign.

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Internet
Porsche Design explores relationship to titanium to educate consumers

German fashion label Porsche Design is celebrating its history with titanium by presenting historical information about the brand’s introduction of the material to watches.

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News briefs
Tourists, Stuart Weitzman Mercedes-Benz and the Plaza Hotel – News briefs

Today in luxury marketing - Tourists buy less luxury in Europe; Shoe retailer Stuart Weitzman to go on auction block - sources; Mercedes-Benz accused of breaching China anti-monopoly laws; Brunei bids for New York's Plaza Hotel.

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Columns
3 steps that allow mobile programs to build shopper trust

If mobile is such an opportunity, why are more sales not happening through tablets and smartphones?

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