Luxury Daily, Jan. 24, 2020 – Luxury celebrates Chinese New Year with cartoon collections
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| | Marketing Luxury celebrates Chinese New Year with cartoon collections  |  For the 2020 Lunar New Year, luxury labels are leaning into the Chinese zodiac with lines that are playfully inspired by the rat. Entire
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| Apparel and accessories Louis Vuitton looks to score more sports fans in NBA alliance |  French fashion house Louis Vuitton is leaning further into the sporting world through a partnership with the National Basketball Association, Entire
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| Marketing Time, experiences becoming ultimate luxuries of the future: Lexus report FREE |  More than half of consumers believe that the luxury is better defined as a “lifestyle of experiences” than the acquisition of goods, indicative of the shift towards intangible indulgences. Entire
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 | Retail Can Macau replace Hong Kong as a high-end shopping destination? |  Macau’s economic boom is undisputedly linked to the city’s dutiful and compliant approach to China’s government. Entire
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| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs IWC Schaffhausen, Engel & Völkers Yachting, Canyon Ranch, Axa XL and Salon Privé Concours d’Elégance |  Luxury Daily's live news from Jan. 23 - IWC offers insights into what materials go into its watchcases and why; Engel & Völkers seizes luxury yachting opportunity with new brokerage that complements real estate; Canyon Ranch, seeking growth in wellness, hires new CEO from Ralph Lauren; Axa XL, insurer to wealthy collectors, signs up for 5-year sponsorship of Britain’s Salon Privé Concours d’Elégance. Entire
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| News briefs Louis Vuitton, department stores, trade wars and The Hamptons – News briefs |  Today in luxury - Louis Vuitton is opening a restaurant; Department stores are betting on booze to boost retail; Underperforming Euro auto shares reflect fear of new front in US trade wars; A slumpy decade for The Hamptons’ luxury market. Entire
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| Columns Marketers should look beyond just data |  The initial delight around a curated advertising experience has been met with recent blowback around data privacy. Entire
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