Approximately 67 percent of Twitter users click through a Tweet that leads to a branded Web site, while 56 percent of Facebook users go on to a branded Web site because of a Facebook post, according to a study that measured shopping habits influenced by social media.
Luxury lifestyle magazine Robb Report is kicking off its new iPad application with its "Best of the Best" issue, featuring exclusives such as videos, slideshows and images.
In many cases, marketers are still purchasing blind mobile buys and experiencing impressions discrepancies of up to 50 percent or more, making the need for verification necessary.