Luxury Daily, May 4, 2011 – Are high-end brands on too many low-end channels?

May 4, 2011

Today's headlines

Are high-end brands on too many low-end channels?
Marc Jacobs promotes marriage equality with storefront windows
Dior goes against grain with one app per line
Mcommerce Summit New York May 12: eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Jewelry Television
Hugo Boss, luxury sales and BMW and Mercedes - News briefs
Why mobile is a silver bullet for customer care

Multichannel Are high-end brands on too many low-end channels?
By Rachel Lamb
	Luxury consumers are presented with a barrage of media choices in which to connect with brands such as Facebook, Twitter, Tumblr, Web sites, phone numbers and YouTube accounts. At what point does it become too much? Entire article

In-store Marc Jacobs promotes marriage equality with storefront windows
By Rachel Lamb
	Apparel and accessories designer Marc Jacobs is taking a stance for marriage equality by teaming up with the Human Rights Campaign and unveiling a “New Yorkers for Marriage Equality Campaign” window display at the brand’s store in Manhattan. Entire article

Mobile Dior goes against grain with one app per line
By Rachel Lamb
	French fashion house Christian Dior has recently released a fifth mobile application for Apple customers, but it is hard to tell if this multitude of apps is truly helping the brand or taking away from selling opportunities. Entire article

Advertising Mcommerce Summit New York May 12: eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Jewelry Television
By Staff reports
	Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring eBay, Target, Jos. A. Bank, HSN, Carrabba’s Italian Grill, Sunkist and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce. Entire article

News briefs Hugo Boss, luxury sales and BMW and Mercedes - News briefs
By Staff reports
	Today in luxury marketing - Hugo Boss expands ecommerce to China; Luxury goods sales glitter; Prestige beauty sales show growth; BMW leads Mercedes in US luxury auto sales by 29 as of April. Entire article

Q&A Why mobile is a silver bullet for customer care
By Mickey Alam Khan
	The most obvious advantages of mobile are immediacy, intrusiveness and interactivity – all crucial in a customer-care context, according to a senior executive with history in direct and interactive marketing. Entire article

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