British department store Harrods is breaking into mobile marketing with its first application that serves as a map and information center of the famed Knightsbridge store.
Flash sales site Rue La La has expanded its Local Picks feature to the Big Apple where affluent New Yorkers will be presented with behind-the-scenes luxury items and experiences at fleeting prices.
The chief expectation for attendees at the Luxury Interactive Conference: Integrating Your Marketing and Branding Strategies Globally May 24-25 are case studies of luxury brands whose examples will help the industry to more effectively navigate in the future.
Today in luxury marketing - BMW, Mercedes, Audi chase Ford's iPhone crowd; Derek Lam launches 10 Crosby; Kiehl's taps celebs for new charity; Nearly rich hold back on luxury spending.
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