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Niche fragrances are booming in China, and global brands are taking note
Posted By
a Luxury Daily columnist
On
September 21, 2022 @ 2:00 am
In Featured,Fragrance and personal care,Industry sectors |
No Comments
Two-year-old Chinese fragrance brand Documents is popular among millennials and Gen Zers alike. Image credit: Documents
By
Avery Booker
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","iv":"0472eec5eb0637c5298af2eef6635829","s":"4683de11541b8d0d"}