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Nostalgia marketing. Why it works in China?

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
As China’s millennials feel the effects of an uncertain future, marketers are tapping into nostalgia-driven marketing campaigns to resonate with them. Image credit: Shutterstock As China’s millennials feel the effects of an uncertain future, marketers are tapping into nostalgia-driven marketing campaigns to resonate with them. Image credit: Shutterstock

 

By Adina-Laura Achim