Nuances of influencer marketing: Building successful partnerships in luxury
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion,Uncategorized | No 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","iv":"a94f74ce3d64c7a8d6497fe1b42a0616","s":"340ff8f3ad14423d"}
Ruth Bernstein is cofounder and chief strategic officer of Yard