Nuances of influencer marketing: Building successful partnerships in luxury
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion,Uncategorized | No 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","iv":"db4302fad68ca0551119396b9463c1c3","s":"d1d2403bcc007886"}
Ruth Bernstein is cofounder and chief strategic officer of Yard