Offline trumps online when establishing a brand’s name
Posted By Forrest Cardamenis On In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"+rCxF4B1VxpOisZfHN6AquDuCVspuo1w5d612YL4BGYlHVX15h+16nUjWGy+QQFGCuSOq2nFBcMdjmT02UihfojIUNBXAheuDGOyataCFZMPeIsPE2M153HwpIE\/nxDHJapCFprAaYwdXaHHwZuA386gm3o5TeDaBNpoAegC7OOor0kfDpPAJ5lW5Rj3NTI8STaF2Nzusz\/x33nOnlleYVo5mPMgJ1VRCwas9QoLUWJAuuxcd7EykLZsRIcbG5zg9i5h9bTrfWQYCGrtCDi8Sv\/F9TDTs\/TG3v8K4Tqt5Vmo2lt2Vf62eQk44uXjWb32WdXWrl00eaEd79eGdWDUiIaCaiQKCNWg61ZkwRkUE\/gP6xHZ+G9VgJCe62gKsYKIHm3D1CluMgTJMbCduvQqYFRtgJVcxEKJp3UvBs4N3fEMHfvl6JISBcW46VUxuE3PVXROVIIdrVrLlk4tA3yBENy6bglOOGNru1wGae39Ksf3vsKh5B3gYGX9GkyM6zuq6t9LKktPgENT8LOyDdJnFGvmu89hNe3IqTUwB9z5zRILF2zHQNDjueH8GMPeymqxxNartIvNTgKqMYL1GABW1rTyRaILM+YgYOUZLCm5qhlE0Jj\/X1wStSGJ+VTNc3iCpHJQ+ukfq+P6UI4Xqloel\/\/NhOWVVRSi7BfuyILigVG3YqAjEe+rNKANkOu5dY60JTRcRLiuAmpvfeTc9of20Kso9vuD8lJpoVJaTpoQcXZLFZlD+ppUCPdtXLMykWsuyiNvO3EH9oGb6CoTTwjGrQFz5A7O0p6f+UU2FvVeA2EW7qNPLf\/K59XvdzyWoZJuC6wj9CQlaruQh2ijch9ppi+rZ+PR0vgahkw\/zu7fagXEoZcdU8+U70VRXy\/HNKGttZGCMUTH3XSiTFQIuilED\/e5ZP6MKRfFFALAR8L0IXrv7It4vV0AIf5xM9uOF\/\/W33n03t54yZVzroM1EkmRDy9OPOMSpFDu2KxQwUP0RL7imZUxzy35Wiq9qEy98MxgMyGbaKhGcwpPOiGF50V3Efgl7kf1Mrg68vbEafAO247ftTrpXFdxBpqKLgCyBW5+uAkE8u0MqkL6NUSOyRAZ7lvz8v52u2kjf5UfgvKN3Pf7tFfOsOXYZKxCXyzzqXSeGuhu1z2SrFIjAIef291jj0BquHaZi7jEvNJpj2PEmBbldrfMJO4mzAXrJasJntr4d0oqHmvvKg5g3jObvu9Qabqk99wnNo9TKKYH84GyENqaddWHxN2\/Rp4FzRi3Z\/3bqpC1aMn1JwhgJwCbt\/DeUSyqj09gxisQuak89zFEQW6oaX7sK6nlti2DPi+fTopwKfTsxS0CNlW1zF\/1pP9Gi\/Eb2V5QOGXJ8NOnWDnwp0ut+KLCRTDQaMfJ0WWo8+ao77GvgJAtSlip4U9mz7pCxQTs15sN\/7pgHw4NDbzuUVYlv+5s7dhqBBCfLtvEGVoZm9GCyoMbgkzwsdN48sBNx8Pz+BhVR1A5jmAY88OTaL+JQe00q6nlca94hKwjmzKIzliVo8AU6STU9u5lGQOatKwEd03AEr+onuvkKExQxESgGB8Lim9mpAOLVHJOJoMqRV92psvqhvlm6Cg3F42mv05bAfSSrxSMlAREXAnYt1BDyPXdnhMStFQQoNHty4V9hLPwWHJF5G6\/6qnKK5mPvauEgy+tB\/u6cQU4e5cgmT6I3v+OGMPUQ8sRjw2nPSx9ad5DxaUifCbDHEtzExSURYouJpqANx9J+9glrningckas9ZCdt8uJn4hOnWMtx\/lNqr+7YH+hyrmIlRQGe+aB1Y83u5RAqsGPpltqNvZkfNC5aqlF8bYARsymLKkIrbh6Skz02D7CTHZ8TrfYVTykRwaGLGFm8Ws3l0bOZWBjrkfJAJ0OssSX2q0+bA0k54ihISe2X6usmTWtQM7OSHQ+gulxieXxWxXfGAE+kKh4yIycwoZiDOmkVvv3bqN6kJj3t6hE\/KZ5HC\/UbraokRMwM1X959e+Dvu2YnTUqSbENfZgoR0FWVFesnZHU7Q\/FcG+R56JgPnQNBYX7hxNd9JJ+LhIgZD08qaWjl\/6GH+Oe2644zd9CI8S3\/z\/R8c47aOo0JdrHbCUI+Ph5A\/N8bmN0RbB1EpSjZBCJWlKeV0XOHL8KBf4fnPHGwwGO5q1YJx2rgYko\/O\/doWsTr6OIvruED1hYMzg\/dhNN0ZK68aYv9Amtqmx+oaeY8wJ97axH96+kZSH9CC3Fn8MI71+ocnpQeBH6pJldfPGdIAuLlmgW9zmoY+c9+15AaiIRyM4FsLdxdzpSL06ofgcaYw3Ddn0ndSUGNnPeAKSUtnyf+yJ6TOHyjekkxU4+HA0HyI+A\/4uA7vnbSpZYf8wQoGyv\/TH2110ZBncCqbaSLS3rG\/xinWioB4O2LJxn86XZ6WNybWLT+LvpIN5uJL3W6jllqeRNgTVjZSeHjhOufY5YCRpjNCShgAYbbzDaOWKDAyHKcoCg11nErzihM28Yniv2h8K48qIygmW0pD\/kRD+dhSt3i0JEaqwvOThZLRaPvq7EAJWpRUF7Glx5itWAejmu3VFFfiEGX+cnfbB+6kWOR6rn3bkGkVuifW8BP3db5o0A5VbVxQn0OKPzAIkML7tSYSVz+TDWGIzKqJnKPO3OgQgYcO9WJ14pAKUyhrjTBOM3xovec6kKuyNnS0lGjFTXjvixlRLk6dOhHuCMVVMzvpPkTHS8h1mq7d79HeBzNdG1XAnxFgl55SbwLptVbe9nGPWP210SOGNre\/pCc1dF5vRi\/KN7axIYWXmfo\/tONYFCr1EH+pzIdybfPDlerpGlxuYxRd3Kz6YHSp14oztRw8EDys9vbckJ\/TMSOXA2KdQURIqZERCCKo9c8s9JCtIWoXvDLfXuUj2lKy1CkkOw8ByFm3\/XpQd6jgl75yWSjfo1GFlgdl23gghPlvz4z8Vsxl2A8YXnKX84Whq6Fl8K4kxLvkVW9w3wdT8OIcXLnGAVrrv9IM3YsQ+bQP3jyFCzZh+rBtmnzOf6k\/aKKYWpi\/vz9LW56icdaFWZpMNyufzYrVIjBEpph1yw9zeVBPk7rfKhU+XjxW9PwsJrGAZMycPzKsaxj1Sh0OI2zkF0uN3cB5eYMr6ZGLzBAHUPDJVQrQmiRmaPlwf49sq0pf1K4AWY5EJPX5vtlX\/4NitSUeBO5MEreC5abpXrd4l3wXlxzRiinPi9T4iczPz4IJRVKhwtieYxM7+QY92z90tQNMFMI6D09IhHj0eaCnXgxBw3BFUlnN1c\/UykDWnl9ggC\/\/vUKr0B8tdHe\/3RrPlnizxQilkfmZ8N3aF7cMcF8QVl\/6mWnAgwrJQwXKeZ3prvY5ztB7D8XcXceZ2y9tVYDFEy7fCxmsTsUb6GbcW+mxv9PbPCKkjwiKEFdqtlQWgE5ewbsR2lkZsbWsJYqk4zGNGWDDMTkpdEFi9UWeohxXj4hJObcGwgDFFSwnSftcvp1\/Uco8WvwoaRoZinl2E5joV8onunpcObDvGpjq2\/gAv2z5i7mePRjLpadcNRa0RSSlLoqsPG7jLA1+648z1W4qZpSeYLbC7tFTxEtaTqo\/7\/8yXiFO3uDc8roehkKPM2jdAkwbE\/yPqJjTsCftSzXyHDsjKuEuOZitY2VNCaUjMwTkVz5yYI6hJbgXlUr92dh+1wcFivEPSRL+IXEo3UJNQx6uKU1WNnaDYwApCVU0ONrO\/T2V74\/ty9f5SvZr3Lo\/k\/MRPv\/wxO3KJAmLWLVA2QtERY0KWsjihGDxSB6LU4Sv\/WognsETL1cRbZf2VqD9dEbg\/ScO\/OGUhH4fehfSXYjg9PKsFOLi1qxYwqeKSszkcMortFv4rVIjszxnHgilnBJKZtg8klBv9zCyU4zEi\/EpzEdmrPqi2zGXo4JBGsFkB9YaRojVId7dyBoMoRqMSIHBAL0lqmK55Iw8QAh+f8o\/hxx7G4eZMmvNkICJZnw\/CSAEZM7QOL69dq9GICxlCKbTo5j5e+hByB05RCVYnOl4OJuGIzDM+GwNKnZ8nxRJ2DZdLGUJIGhzUHYEycGg+gD160I6lkSRpDFjt8lCA8Iv7RgWrYg0y9bNARDdimbTllyh9eL0GoKHvg+pHyLRY1pAaNf\/gPLuNKIeWCu7qG7jeZjxCvW02VypmHn43WcYrCxYJS5s9h3C6x7Hoo6t5OKzEoDLqM0NegEUKoRfOXs3LlMVt56vJ9qsEUT0Hh5+w\/ddy7M2sP8peaBcSyMKiBQjTnUvpFnah54UqpwMHGjFPLdkQ09cdSfbQjfPBCg+mM4MIBYglgqvuVISUn1uf+kOYRGE5P8FrhBQ6vsNUxCoo5EZ270ZhHaCT0HQM7CCZukZ3fNIv+PeId3XRRUYFLZvOo7sMpAKEgAGC7u9AHkBcUmrCmJlsKsZUO2WE+n2Svncp7k6uFdayNjemIkbj\/Kaasdvz+6wX61SnxGWHJgR\/JM3hDI\/M+TXSq6\/PQQjugj\/ZcQSyunV7z7EXLqxTcITmqRiredVxQHa\/j6CzjXsXzRRCiY+XmzqwzzI+Timaut2y6iWRkYkFWyPReAtU0L7Iygxmd17boTro\/j5Mft5TDv4EvBPlsdjWxSj5gbsdAo9xGp+4YteyaCxCbGKZq\/1asQ1gsddHcxyIXVRfDcVRdaqxucGDBR9FrWM0d52RK2aW39Hilv90w3KgwPynCCTrP8fyjk23jNBqa0nwnkw7WFPIaH52EAQkSXHRJhiKZTJpvS6taW1nEcY+PNUul6X75HfBCxrAO38exSQ3EN\/esV+NYF9Wi7XpvnDn3rEdxNpjHUQxyCOZjpJk1WwZGPxNlmV2gE+Vm8qiL6\/1zdZ84J1Tn7zoIdBUrs5+Ytlp1p+IkHfW1K7r6Dvpa0gwLWweujBpYdHtv9BRYrqWUCVay5FYUoxNVCdXTx9IW+3wM42C2HMaXwaBld1jYpD1d5jUSSpyUnqnE5VFoo5tjaTdOV+eIAdhypXHcuNTohnM2ywUtB2f8S1AwNzD9XeI99CSvBzoK\/PKF8OaHtK05rFteFYXkt68sCTS80Wf+I6rQCLYm4L8iesuN7UB\/2BEgtkliS5+W7IHE0VoPkEDmXb3URa7tv6iOoTJYu5h7TGNnuf9kmexeO7elJWDIlBxuLPAgFG7OFyDcWb4u1QHyp4bf3L\/T1rC53k7F2xMNq\/VY\/d4Lw\/SfpIgNq1KV\/zvUeME\/nWj3l+NGzKwVpycdm1EYOmfBYXq92Lpap9L4xm0cg3mEbficQ5Hm0h\/ZG4WZetC\/BJb2ZjeyYbYvwEkgsYfeu+Bpux+qVSclPbEx5q8IKaib2Ys2JtYVXKZYVIhLyRZ5JfO\/ldY7YuiI5TxWAVOJmib56D1D3AAO2wUQSoAOV2Jc3EWcUQ\/seGQr284c0glrje5FDeTsBUwzyoIZqcytse73\/eb5JM0TLruSy2cwMNDgTX\/\/QzD5jcqWlUHXVCVYh7htF3wndcgOWCkkCBziFy8tZxhjeGOy3m6vAlG2NNDvwLq0yGepq05GyK05uC8okp\/nV8jK2KpIywPUkeh\/vds2ZQHOOzoC0jbLmdjOcmrpKL\/LR5Ugqpbs741vTYw\/k5ge620FTFFMdQ76KekrFIE9dazSkDO6SrOaoYy7D6SIpq23mpCtu\/k9pW8oPgJ96gIB3mlOivZuOlfp0GmHJQmALlr8fFuVN9vpuLKgnZuHsD5CLJLY4VbrlmQ6LU51zWOIZPfMMkqXvEt0T1zMR4aUWBkzxieOr9BypdlMmi+SC8s09mcW+ForsUvLOR6QRcI6C7UCZG2mjR692nLqhYQYJeZPqkAeJesxTAg+DTPNooFwf\/0eTEOEsZ1ig4ys9\/O9SMmKvW59E9MebKUdiOEqQ0PmENtx8w5VxB0IRjLPWfiQdQy4igsyiE\/bbztaA6OvZp+3OXoRYZFhZ5LIjviZK7d5QxnrdBZFiDeRt9o+E6yS070tr\/kCErXBX6e9\/dbc46BmOah4Ptf3gLINbFdASf1cs+IxwEUN9XBdM8pyXH3iwEA\/fo2pTH2ndrlo\/LS2aiUDk7aLcTBKFRcguj7jc0vcIS+uTi697muYGbNDzofbLi80tCAa7Y36B9f4DdkVXK9sXCumcM+gUHwGOlZs8bcofozniZPihxNR15xVrMUcVTHA7Yy2nDs4hLc9NNFTcwUJhWLqnv8AlNaCdNLA0YLfFZXlrT\/8d6tXD0EiasMlAp9V9sbgR9pVr7SsrfyhkUlZhDBjPjeHa9EPBTsRvvlu1oLMrvjg5joyluSb8DeVxKSa0UmT03qSKQFcRPT73cN+lO4OlFtB185c00CJUCHZrqnYM0U5QMOq9ywWheehsNQ3rkgGUHwYo8iX3VPblTZeVtTqwQitUy+anGHYXoSmHxHjUVlLKu2XE0+QKJclrGQocJOquDA\/42yAV8KjMR\/fbRqMGrrooXFYdYw4\/61e4vDGRhsOQLpjpgOJsgr44JtAnknc3p9p260q+J4d1uKZyntDNfGuRtjRw0eo70ImeHwUGkV38y8Hz4oaHcuyGfDQT4ekZ\/tis1tOLDbdkulyj89J8mBl9XPYMSbjXER4sDmisFcQFQBX018s+0mSlb8kB4DvVXyXkYs4dInuPw39huMKgS2+06fwGspxrKdTwengv3AnVSI3vyO1DpWA4EdEIfV82yU03A\/6eDgvGXAILGdFIDmykkga93+ZUf\/3a1jB+BIEJwUT\/o1z6IWFxmgLF0Vw7qJL3Jd\/wnRrp5lnQ0pzcGMpfC+FknVG9hu5LjJ3LgmEWqBgKAVYXSMnI0aCMTikEvnflJ3J3k+5xE4IltJsbv6DbpOtTCUNwHZqajT2iPNwv2yHOyQ0t1yuyNtuJ0iOjFAX6JdvOG34rQDPtp9P\/dHF\/hZ7nvWWs7pCU8mFhZG0XQJ9OmOAwUc2GA7S6lfLlwVP3tBcwGtokZPtTFdPDYaPOUi0RhvXjoe430c5odDLiz+Zzilr0v\/CDm+uFSaOxxD+h4L8ijxjHUC73RjfSeHUdVBFz2Y7uUhFKrN+6pgt6x1ihYguP\/bKaDXOtXTzxS\/J9taLBuCQ03FE9rRWsgUr4WYUwUfyo9WRELmTrGgP6ynMuJ1LxsbCi7PCe6TSiAMVrUKYNptV2lLNKlvyrqa6eSa8MaUafUxNdGJ4CHrQBfUmPhVd+hqyWEHb0v\/HoYJTJOxmYEbICFJBaGyn+ZsHXclMVw4ir7cwVSZ7P\/68KiCaVrSDpHndbICY1lLjQmmYg\/KmbFdJFDlwE7G9JPJhTo\/C8AFc21x5ZDcDbvVxt2dE0mWYT7Pc4xt3gTTU7rig+A6ytL8z3RWLMJiZRUKN7WketqD9A7vOuc7h9wkGRSftdc+4AddRC8sT26doSKbwJ\/cgqE\/EFiR74PRX2Llmu0rR7JAHqOpXC9UaRex\/ngJz+aXb3w7t1sY7GbzoWY6Eestf5NkqrltvdwiqyFG\/bvUL4n5XeWE+oQczWrDXAhRWs5CyxeIv1NlarpkYYbseMQxoieOcvr7m5Us4EKFp82GlGXoXRMjC+lkAVu5leInSjnoz\/bVFWBPHuE4Fv1367sYp5\/fG3bqLuwjLL+7F4TdR90seF1iznZw8NLd2Xr5JpEkK8wTC4P3ROV8hmb4fqIJKNo6gqAw\/cYr9VTinK0mMjVwg3Ba9zm7Dn3BvQI1IIEYd3vspaV7Wr6OjMjWlXenTNL678DkwhEccnDe8qNaKD3KXNSKVQ9lK9FA25X329jTZ\/GaKW7JkZy\/x0W+Qt131clgfeidupGcHcWvcky7NiGI33DyqNU0uJsgazYe9U9DmT3wvbAtPuZz6sjR+kfjo\/E5VIpZpOwEKmDaG1U3Uya3KN5ui3VGjiePg0YD3GhR4Sx1AOJN0ITnjt2lKir1lhDLtnX\/DPjL1HgX5cukMEVdLB4BkUlMAk+l44t1S1VJPyKyoI7WJ27G7Y41lOB3QVf9ci9LBYIwmQbEhcM9zxUOnIjx0VUFyZztS0hjB1AekaefLIeWtmRgTI7X1h3IbhednnDl6F59nai\/uG4l\/qAP2VAqjN6mQl3N7VPx\/Jm+CMUi4izeiKpRvu3IdDwKaSxpqlIqqb5zWV2sf11jKv9jeBXWmExbq5ZuAQ1tDO6q1eEUg+0XEugGnZInVXi\/SDN3\/ksavuVb7Mx4g+HzKkWNwn4I3YiRIxOJdooVoCGKziQVQ\/1EducqKmWVPUB3xzm5INtkY2bK2NnkstD+xyMgARR0dB\/ub+QH3iUXhKF2H5tPawgyClL5uwY10FeJJn5SCz\/IepT67fA4rcjXx0z412qgO+Hene4WxE6oLiAm2l4z0pp6pyFAxhj3pKldejNetPhJ9F3dWaL5dCBcgJkW2PtDweDQMy6U9lz0wqcDq6Uhrvf0oajC1Qf+lHAxlZmGQjem6UR6R7gg3PMNi\/mQ3z8QreW6DQj0gLukyQ9vw0wRtiABserS2VLKJd2yyN\/g7nY3Ckpxp1nRS+OkAIWNmlqRIKt+wTlh1mjb+g5Yx\/szFBPo+DytRn3sRKO7HiIcwLgduGEcnXiTJsFcHzVvkIobRHN3GB+63SFKPmCKW99Gyq4GTCHmtLKRFzWwuC6gmF9c7ccxTyRX8HUmCVBMwg8z13lQ6Xu2ByyVSnU2uA6oMgHV6ZB1e23SOBjHNALdRqFKw0EigVmxibiNsfnkuD9DdGrVk\/1xDHGSwdbGP9+fkmaG9AWb+XPPPsFYtmeLQlpDSwJJW0d3Xx+R5TSA9B6ricFnABDxi9yiPVzvLkGqjP2WsvwHjPjUVcw5ryEdDyDCs5BpoA\/oSDcmGlC9tfLEWSvqHenVwMVlIPfLFIc454hJqPRkDfLX4xf8Ypc0l9pl1Y1uYMcjWkDw97xFlQmj2HP9e3zwtcdHTPD+YHU4WPJbBTAU1OjkX7iBohWaGR2HH\/E6CiX1oMGOKSZb44RLlG2mL\/JePpO5LvVAOquIvlQ+1C1fUPKcy2S7CHeqEjpmINnhpnwZJ\/uShtF0kKCAxup8aWFWZT3Eer2bEglekUqVRkn0z883wHopTWN6knuQei7Co0nPf74yI\/mhs1pH20N3iejKIuJt3RiP2qERbaxB\/EJRpRfQjaaQLZqdEuVsIaG1yEleiS1SzicCopWTi4RgLe7ZFzRnw00uV0iYTGAJdeHT1MhRghIUte7e8FjexxRfJ4DQFIc0tR445gUt1sIXBJ+bUdAoNUsg0GWVbaz9YdgsqqqVGewz7xc3akp7Xhv9nLq8EwA83\/1Y8y4va81Tc3Lym7S2htTh59FZcz1CXQuNewbr7dKY8YO\/H6iqXEKo5FOgrJQ7RCxRn+CA3t8TG+rhAWMBrrHxQHNlhu6Oc\/rPdVmk7y0L7BXHS2b7fOhWvFLfMD5DZMOGvZgyJsbIFVhkpq6nMZ0HeOSsvLEBzRkm7rAWM1vf0JucGZ3QI7vPSN7E63spsJxegjN6tkESHjhccTWeab56Pc0amsIU1UD8CWdr\/lLEy3A0puu1oAKaSisHxJ5cIdxgHA2NQkO6zZil4rsWIgp7BQp+pmuZgtsuSd2\/YeY9quP0oCay7AC0mm1bm9h","iv":"69806a4d888cedb980bbcbf61165fb09","s":"9e21b662f18b57ca"}
