Offline trumps online when establishing a brand’s name
Posted By Forrest Cardamenis On In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"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","iv":"dfde2b445652ac20fc42856d77b8c35e","s":"47abf919b577f3bc"}
