Offline trumps online when establishing a brand’s name
Posted By Forrest Cardamenis On In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"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","iv":"c6ea4fcab1c5f9f90426b05bc8af7d18","s":"6e151130b0fc2b37"}