Offline trumps online when establishing a brand’s name
Posted By Forrest Cardamenis On In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"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","iv":"592b3fd5dd6b34f478d354c995818dbb","s":"2e7703a2d903fc17"}
