Offline trumps online when establishing a brand’s name
Posted By Forrest Cardamenis On In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"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","iv":"0ba9bbf3398d5fa6a67d240e7829dc85","s":"2c611835719e3d89"}