Offline trumps online when establishing a brand’s name
Posted ByForrest CardamenisOn In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"oQdqE+x3nTW4F1sccurUUOPZjQTCzylNX2GDVtVJPnQzZH9C1lO0AEM4NJ+YRfzt7gTcjCBSIEICQd9zBJz15MdvyMCSYn777FbsVHMy4O\/MhmU6QHK\/U46yESSbQvFF5+F2QQJez4F3UTixPMiYsR9V4bSOh3JsxzPE27t+DbLzpTL5E+c8lI7cjhnyruAUh2B1jiQ1uvji3s+EVAy7vApAQnULr0lfyXtQ+WT5twJaNsekftOdHTb5Kr8uXYfuJwZ0bhKLd9+aqF4cjVEtDsghhiBuNoEUCOa1G7d\/yvk6jv7Od5\/NA7AOTii1TVyjQS1utaai\/e2KL8NuC6UqulZ8oYTd\/5G3RcqNTau7rc7SfI9pxtMbWU\/L6gFXkIVG+t46w7I+o04ATlyfVvOwGAQothwH1\/FYNw3VS\/Njeiavh2KGA3CqT62DBzFDsoF97ubF3Z7e7\/pcuML25mOPY1rLlm1CwclgCwetos9WgzdAovVj0YGiFIv+IbhZtEuDCSK4pEicpKZX8FO2zCVXaaCYpBQiY\/+T+MVUiOjxSGTr11YvIOQfzY\/vvgPmiS\/EIqnnkcYOfGnO7KKpIpXbs5rOVTVOxDllXZ\/FJFWKKnGQJtDzd4S1NyT2+HA6y63\/cG+l93TVPvi4EHadFJcMBLgQiypJKmO8lliP7bNW9FqTT1MEpuG\/RFBXFXhO3BUkz+an531ZTwxrZFqmQZNklnKBNfM8MItoy93e1xbgvxCGS\/18qkvlpJy4EoC51w5AHjWZ8Q6\/AC\/o0jPlclJfgSNPzG8O\/kxsMaSxqG\/R54AFiliGv4EQXliDPqmA+Palb2ZY8TpP2+Voh9hnkznsiBwidqjQ7PxCAEdmj98sfrPZ8rDVJEmqLQw35bxZyIVcQQzRzA6cddmN1Fc1yB5ibJxYVi9mAninP2dEiyNZQO3c2jXFYtEU04D6FyRp1j9CFEOjkYK9vT6ddPifRcf5spRGt2CPKMWc9KNIjgxwClJ5F3iIwpjyxXNodFN7VVQUCGuQsjnnLq119BKCRLSbx4qGc2tFAFWIl2VXjHD1Q2W1P4YsWRlsz\/f3Crlnllpe5bT0\/blL4Qge8ZIzgC5bzW8gVNf6ad+6D+ixZ7deumwGeZd8YL3FGYBIerZQF2\/GojIPwlvQ\/w\/i0uOAQObM3XTrhs+\/rP2tbZgzdwxRPNlOca4uiuG6tA2nM5tW+Rc7R\/p4KpRJmdgs1um8zW38zrjrmgxNOYNpZJGI4CeJX7hjWzfJWorefTfLZS71lWUtmnNpfdRsLlPYHPjLg\/GPKFDW3d5gXabCD+eZVg4EIZWuHg7cdst1Qm0HDCsQDRlfLMMOqctwAl6tpeHCANLqTSQ\/vC9cnHLPKpSq3vbluj5gndVOGdt69hHkLQENJfGLKcmEy2SjgV5+9Mvp1oIENfe6a\/auuUEqGxWU5okO6OevGCnGVHM37DGrToGFILVc6lzACzjKGSc0mwba12MS4xZLQRUU2c1F1ozFB\/xyRpQamlEBldVyh9CHbtbtyfZ4zaRbMsoZr1SkOWOiSERnnBbY8T+wmqPPTaYV+a8WIHYvnm9urBUHyqeeg1SgHjGvzUWaIk\/YC\/HubNdspoum4qyoLGvHXoiqCJcBE5AlHsuv8rv4NTVEI4BmNz77E2\/hlgrTxFnVD1h00sPf5J9+knNqfL8Gna8p5XdAWy1QqNEYO5Brnm+WXpySrCr4VrDPaLXZHOyiF\/D4plMeBTkUx8HEh2DW7ZyEsAYmg2zvCnjMW+vFDs9p2pVflVIutuMUA3V0HT1vTqEf9jdLbvg9\/HU8iXE2R4EnSbmUdRAjwgdpYqKhiQ2HNgKN3vJECDQc9FeQR0YFuFOdymUp4W2Uu8fACb9IHB\/efYzsr1vn356BOOhkIKRZ5k0B+hBDkkepD+Tn4kSIhmu66LSKKt7jWE4O1PhiK1vNIEHdKVLKd13KxWgwi+c4Zs9YdcJzDbOIoV+x6PrCpKs3g+ERqIQOMMQq2H5bqMk8SWgG8zXPeNh0Q7wwx5dPpldltUzQUGkZXzgxRPxV\/Dp\/TmQeyG4oM30hfFozMzUqw9YGFD6AAMap7GPZE1S+QMg+Qmn3GhwhD5++W8tF3eGYSzLqhsuW+O8Ie1sJZ8axe88OL1vEGvvYyVfbWpAJRjavKHqKyZsqMwqtBlxETCDpPB7Hr8CvLMhgBOm2RabnEaadOPsVbeJWQgNVIUJ07N\/pwTvjBeUrG5CcE7DqghWh4EJICeN6KcAQVX9ep6zs7YPVdKyZ\/hsmIIVR653VE26POfizPSjI0+89XAg895yPZbi6UbLpcQE3+v7wUPtQ\/UVSmiLC0C\/uxWO4qdIPmOq+5W9di77W0c1FydehJ+K19t6v6z3ynzVekN6sKIkhXMPRpKykyj0pELCT+iajoxP3Q43Ij3AsPOR2E3IiqmYoLTxVbtkkaxstHZk4Bq5WnO\/BnLG+fmKns8K147R7SuoUdzma1kPLGZ7CsSz\/\/3Es\/d6WYatcfZFdKdwihg4TniPgd8ZzTKEgwsuJj\/I0iNfHVt8atYX0WlWy\/t1ee70wc8DLEiMbiWAMA1l+IyS2I2DaL1KyeA5AkQHXq63TvjjoUdNqR4oxadPKxy\/tcZCIWU3a8yw+2YRthqXHQ2q9a8fyo\/y+4sRCqmTDuwUtjEFFWFpo985qwnoHwKxFEQc1r6Byhe6u6i8U0rsfV+43dSPswJ2QJerm7ze6G6TNYwMalGbfqBS2jhK+lFrFFflydgjwQGC5h+\/kSyHEoIGUqL1wtlM+1eMbCn6ffLZCal8RiNK\/KuqtqSqNxYIoYhA3cBYyKcwpQqueVLL5nC\/jb28oQFdcSHJUESla8hRlK\/iHeA2gjeNP6ERoTPTFAWpP\/MRtvz148Lk\/S7qJ703VH\/O4aa\/Qh8W+ijSbKc3\/GXi1IXBzAOWPiTf4qdT\/K7ualaCC78A8Vrd9VoSRbs+FzQFusubtkmM+U0\/b1GiA5oN9wSCYuHmj88mnJl3tE3TMf9fi6lLPYu78ZpGqcgzU5TmZVTMLGsNxxUUCU0bSHgujLQRoozZtwBb73jysJZXgE+QcJl+tkhszK5pXkwVejjGUsNmGoSdcb9sT6gLLfFi+VYTVFfRaKdeWUJRDHG\/nYLX6FH7b5QZHvEZgrwXfFFdlzLU8z3ZWr\/aWff1Odrek5\/rz135ebFq8tq7H2cC9HUh9jtf8ptz5G0OBL2ieiTcjctMNCLN3moEYZLG\/w6e6cGkGVjRPX02DBncBxvr94CXw6sIgRqrHfpjNzSr81JFIKpSf4XwvdAmJE3TJUMj77KApkGtxZTlkQTNXlM6qwa9XMSv9dzo6sR\/UmLKdtZ2myIlHlMQHCrsvC2ddh3XrNDL0QoeczFKfGYocmhV46sGyJwkoTqeruG\/x8vdJHIbGIK34fhhxppnGNEgUE\/6BQOWs+tveNL8PKNo7P0NfFo5U3cbiUlCGFh8zgUr2lQ\/jLvbOO+T\/jmK9qyQcZQLhg4186qvmIi\/yeqCfx6Dmoyqld0nguLlFCVbJcsyZQVyDoId8\/NA\/aCxFdIpWuRRozajfWCKmncuJtS177GJv0pu8Un9YCrLD38cKUDUfp3NBDLShNmxG4MtzP3RtJoKibx7pxL3\/XwphbsEnTYH5f\/wYFyFSNlJIlI5U5hzYzjoLbhKEb1QO7zjvyn86FqcTPvO0VAwU2\/KTkGbkFT5i4uJzqIN3esPrCoCj68PGcJCsdlBpomVTpn\/XGehsHmH22XzG9mL8dod5+hee4VuVn4r2MKsv8CrRctXcFJa7qh+UcEDRbz2\/c9vQl1fgakrs\/KqS6CnCWhSPsNXzSJQJi7DnmGyBTtbOZOAP2Z+8TOpLaI5hBP1AwsoTO3s19gyRTRC\/DJxvXiv7QW0IoJ0XnR0qwEViCyM92J0PVzfqe29Q1PQXj4mMzJ+LV7xDlDxWa6jI1\/KqpOaZMDT4u9KSy65MpRxS+W59AMMIRRhScWYGGJvl3qkdgOYdWS9Inhb9ACpb7q2hGy+zYCcvOEbNHa1VL9tnDL0WBQcw+2pky8Bid5EFbSx7gY5Q+5dhxwdRPqHZtsVzWbwW\/wqCcjVGMXLj9G56Y050lPqlF+TszcJOoTreuygQX0jgX7cS59ZSRjkn3C+ef6kHQRS1Dm5MH2LMGTis2bdqPjO\/qa+YxJrhvcB1ArKBV+CPf3dvqlev\/ZCxKYi8n5rTcrqLB0RXH3oBSaieG+SAv7z4ay859Xi6gsJw\/jiN3RHWHCAa7ssfX2qpd5Y9J2UxhO2xzYGKGOb5c6e8YReFTVEjnwSW4eZTdFJWJHFuk1svgQSFNk5Ixtk2YJDOvudpnC4Rc256VsL2skrtggXI\/PQwKYNUQNOHXZuD+k2JqcsuSsGrvh5GlA7ndPNFIDHqhm80zXHqnC7MsmxkAhQtBC5O6fM8EBEgF1m9aeZJvoGq97xfUyprJUWo7IoC1p6HVqEQUuMbPU0u1vxiKD5IzOhdVzp0R9VdU5MO\/T8thSSSdQ0gm5vOZDKFXt0WiXUGNtpxPvcMiWb4MFKmCsc2nzzGqpN2zjrHNxj\/wwOmcBO03DB7tlBtiIWPl\/uqLQVOV0SW4aBZGWsEkZoZR+wslWF05hgdfeKpvTkleAIf2Op5Rpw1mkb4S868xdwZnZH7xppXha2Gp\/zaNVJu\/Lz8u3ipG4uxDrNFpneblvKv4EEVW2BYBeVkhAZkpuGlaPPJtesdDIyO6xKpEZGwR5p1K6PcdSf47vYqEuND7aJjKAIDPGdFBkATYZHUgftmmog0ikmd\/DtiV1PhbxvcHYzilynlGkiw8n3VITpHZz9Xuq69wlfZWfhYADs1imoNjD+uo8kzGi7LsekpmYgTSDWRUZM2y2zazLU7MJ8VygK3PYFw5q3fuI3UO5Um6ZDfOFNFrq93IVj84hTIZ\/SRhHQYe2VS3ZQKdcqpv55AUz7KEp8GvNFb5hfzfKmi9XkI8QGL7UFctGp7J0+NWjyi\/esZ4nRBxLtFeMfgM\/L96gDGtdulmNlvBcxCbTW2i7FzkWo8V2KjrdR\/k9MIEz4n+D9M1oy5w7BeNoPx8iSD4sbR31UgNTu7MPPzg0XXtg5HLaU5Ui\/DICVxyGYGJm1UeVJCDD3PdBdyFcnUJxcZk+8HNRi8AY0kYCbG1b\/wMVQ5KliDjnB72mvwuuEOy8PgoSIbd9gJRFWvar\/\/mjl0sd4I1eEmNuRfLeCijLYYAGhhbAGK4wwSoIGvL8F7zJS\/54nYn75UU0D0KPk8zLC7qKhKJFYJJpN9OfLAQLS\/wMUmZMbH+s2r6+wi5t8u4RpzuDfc+EBis69HxU2eEK\/dxZl0W393GVsfz9OM+CrOd0LtihuFHILvrmv\/3Fm2AIWjfJPxdLxpo5DHj\/rPt8QZ1EBZDhbu\/KdoZiLo3+YOR8t8mByk7G52I\/KXWdwatbCWJdDa+1HVRQOkXvN2wrOoW2x0yzB\/EgCZkGetTUmtMT4HtW0mrgvHcwLRzFavbR94TovymHuCss3riU\/jKwq1CkllrKDftmO1VfzeJDcQYysHteX4Au+fXCSGtyQi61vpSnTeMr3jCFRd+\/4B1zZnXotFsbk0yPHLgIr+SOfbgHaml0R\/0RjXiCh6tTYXkTHtcfpVTBuqvaAGMQKw2NSJopt0sC6pEDqku6l6zPkrOSqg2qW0fBaUrOAmY\/9p253hNPgm0KeEodjSWfs3ouj\/OxF0W7nu7clFqlYfFN6xLqZp8u5627utT8XMJGp286prp7WqFLuyHPymP6jq6dzCqH0Q8zcbAnFmyt2JLtnocQ3Zu5T724p5ddMjz0Vxq524ZQ7TGnMX18KREMlELsO1AQMUxXgh9HdtEjjflJMObUxZZ0ct+bAu4AP0Ww1B16zedJ5m6e4ZJduN4AnJ\/sOZF\/EwAJcFdnOuu9VJGMwqhzdyCmKN33XXvLVSy\/0G5F5U10DTWs25qA4ym1\/rIsgA8+SGZc2bzz6Z+pemH7i5ZqRUxaiQ\/oVZIcITNNwNK1EjFvEzskt5q1\/2X\/0T+mPWL0ak032YQ0oKgW3fZy3rdRgaK2OnpER+RiA91xURok6m6Zw41KPowRCmEKmSFQJTbpoZJjjXHvCC\/CGpDlJI\/BLRIFW9dokobXPA\/ksIVBuChbu4DHeSSMLx\/CeD3hfb6BnsCZmBDiSBnpEn0scjxwcuHir12SpbNQMv78wTZHzGqgnpJ9mwLI7sg8nv8G1clekYHjBDHLrIY4zaO+Lq2LMU1FCRiNU7wFQliXB2Ih7dfl+tZOXFO79sv8GUdBuAyKBRexkcS08K\/IV5yhxkUNs7mNMhUq1cyNC1Yk8V64d3Lxm8dARXAPyhsGKD4iqGM0QafNUKRahHsYi0qy9BZ6gtQiCe06bMHFUaBvXYrtmI0V7+RKQd+39L8tp4L7R15BBfSmKQYYz2u0KZMv5KiuD+tFHVUgZcRUA0GWaFc+RPYFQR79UtuGKMZcoEcu6uGv\/bmnqtY8cAeSr3loLJoUz9PN+CuHJbeVUirdvtdoRRP8W+64Q2clPgNTDA3i6Xkhh0wmEmwAqOh6RWYCOUiqdLtugcC9uNVq9qzCKJMPkqQW9Sw8LrfxM\/Ub+WO15sQaqjD55fFZbaq3M6qz76MXbA\/rPD+v24+WjVR\/7n681hJn9xxTA0pcQKK17OHE2b+NDF9z\/ZleYiqPy\/JAJCCagLBJriPQN9urYm1BRXcn+9kN5GGwsDLwe81iC3XmR9bVF8eN1hiwxM59KMa584D22o+Rg3T\/yyOSZzQnis00TL0r8bQMxoeDpQOIg\/8+Ug6V\/2Tu9\/Tu3RhrlpmUHjGAoLfNInFY833TxcAzR\/5bcoYZTpSxh+vofjVjIn3RQwnZjIZ\/pRWPq94tfCrXNz+Gg+2QKYiPmWHwtGLGFvQHKw6xNN5fzEJZq8GizXGayeGriTzykFq49Vxgtce6DJ1hLpcGXgT22KxbMX\/f6INuOMRe5zr+nReAJ1e+LR9Kv+fvvsBK3OMXEkn8oEMg5JhLDYQkww01pgFMZJlgYT52yLRGIAUrit87FcaxctOV0muazomHtz1qofi4iCte+a0+JOj4ncACWKKFJAaGQmi3eIIR8QHKeanU22TciolG831pVl5Ai9vVrRdgAwmHFO8Nq7jP++7AKqQj2OhvhmUyr2QHLB1ytIzprPJNYBiD0EK8SgDKOiLvdM2pFepzrlg7rgPkn\/2DR\/r+WBhX0znHbDFsgj\/vZ4UoGkKKFw3BB3Nteq6HilV4bePozAK+ZJkvrW9bjeh9QSMexTNGPhvyjaIuTBgC5WQPWC3FTRdX9iEVMbpOGMlUS9b1QDVlS\/PC4BPzwagRUXN3UoDcntmeQUm4Sf75b3jGAo7xSe4+H3n9ealWZKCQgvXUM7oPLB\/uWIG7nEKMLff6qhjda6A5yc3viYVGLT6NZp7quHhvAkL2\/I2nX96vTg9dR2kb590fV8hJmieVod471cPgS5guTF54ft\/EQ8qlRfpPeCFLgPfAXFHm\/UhQcGqR5ABm+xAXc3s3WOqqMWA4kWuuPvd6IZXoxgWGMOpkDqtmCcAI8li7qepVugo686DJp78BEBF2ex4dcrNVlO7pj0SAbRwKzG0eUS2M6Jq2ZOy+5gnpTv78Ipz1QahPlHAv8XuJKLk5K7I6q2NS5gBIVebOcYcWY63dfEjRcA55ecvBMvn64o9wsNpeb+Id30+8039SohBYsRzq3tPZB81jOZ2bgBC\/zXpjCsA15BaXlMH5YV1UL4FJIM8M7OaRkMBpTRvGhtabYgFMK\/7PC3tRiT9NoYfI5DLRMLSByBo56OR+wGOfSgTaaMRgdK6fpeh7abLfLAtmPFszpqA7DSGV8fHHV4cz\/9ZqWRD2y\/0FseTMfQU0v4gu859Kbng7witTd+5lxpP9oQDPeBf7uivzJ\/hkzUKB7M7wu\/8MVbCoZDJVvH\/aOIpNfE1MywdaEsnWNtZt2lTsu4YL2dlleYdJ8ebKpOzTF7ulDlVXfH8gMLdJRG\/F+2hQHbSkzrvuK\/lXHWar4uvgQ4+b+\/nsQ95NJmSaN0yMG8EM2i0GiL0Jt+Rt4cGmY95WJtjTy7gYUut6Xa69c9IACVGpxOh1ObdsYuFPSbzvR3A70PxGs9BorahtCEmDojST1MLirWcg+Q6ZIVw+JXpIp1sKOgJJmzL1FoXMqHh+vTfD6FIO7CiDIDlLidBqu83sN4eAiaI9izbLK8jVeWC+wGLDdTErEoITL7CagINNiOvICknVoBnwkEqBphWjYBi0Td46mGq2MXvvT5ov0JmLrgkeH859mwcDSOGHf4+wiS30tcFX3jjePWFcixl8I3APAUtYovExMCRLQmprUeGCRaTj0O\/UZeVxfjKRaPv2Dyk0UbIOHsnRh1AEEfMgwDIqVbx8\/aqJbGavhAc1kMAZqBVoMehF9xbf\/h0CUyAKTYqVNOwSDlgbEVX2JcQKJnfGuSpaKywkqshD9ShRVBq0FPAAsutkt+Xi3M2z5vLsc9O5e+RPz5Oj1KFYk2ECbkY\/NOxdUv6I9Tit0KYTspqZy2kPQGx4xU\/AbubArG\/L3pKpqW3YPSNSeisxqDqD1MBJI3\/FhUHdv\/7jNitmU1alnND2rbRjFDAoBA51+WliSw84\/sd0zT9KuMXfkiNVZQeP3OgRoWEmVvSwaqYJZrbcvMrEScCTbvVBeg9IStJt62G5tZnmTFgHboQD3pbkJlwIfqB\/RpW5yzflvoFEOTyuA3vgLRXDqHSHHc09UDY99CknjhR\/AWDkIFaTC3wBtyqnpmJDIshdT7PvPNuArFKy54N8Abj8ZLzipUMRuvFO\/OBe2qnlbrtulqkx991PsXzzF\/v9Fm2DKYVcheqdqrZTGV4MLJiUtiE9AKbkRMV5olMnw32SJjErcTorcwzRrdRl+XOrFwd0VXR8GngZjPR5FAWV+6sOn6eZtLvVW16llYySoZUto3E3jDiJkm\/81mKBXQeXNCQJMKVatW7kS\/lhVz3sUQrGlrreGSMr0aljp+K7wVvPJ0kJ9KCcmcYYVqy\/5qTgfNSabY0U1YfGAFxp1Ufy1OJQo1D9qsbmbVM15Yzmta3g\/ZZntG4rSW\/iFQWSXFKNHgjxRsvlQwRdudZoPgejjeWzRkNYv2fqav7T9fISJbrXwwQDHfhZkfeOMdgqU4EPyhcVcIkqYkYcEy06ZAIiT9M1vR3cChNRD+ebEeqvkc+bsHiK\/JUeXVSxkCBAOG5EVjg+iiNtEyqpSPbBJUELSsy3DbfFrYnF9m\/yXoEsKideNA2qyY4aQFnOtuxVLEWQcerNDMPw3eRqUJN+8BlIOeB6YPe1EHDM+xS3YYAa8i6hGTUurMeuJoLaKyw9CVbQ6SI3Haa3Cq04eEyyUcCDKIzKzUtXE9WaAilaPQ\/tjGpg7ClumeDZIDIyc03UF78ZtrWks1jS4hl2IcF3pPisKqbGB7NqQ6ubHpLAg6SkCouby63AaSNoiAgkKyGaDdNyGCpRRy\/sluGR+Jh0CZ0jyx+xcJg9KkRJS+xM89ieYFHICMpfcGJIlPkvliY\/kpCCVp5\/t52E+k+9BuJ2+r","iv":"b33bd84b8bedfc1b340438d7b475e8ec","s":"3522b3b7bfc8500f"}
