Offline trumps online when establishing a brand’s name
Posted ByForrest CardamenisOn In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"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","iv":"35c0e8da5a55eb83fb0631f11aca5e36","s":"6a81348e40fbf240"}
