Offline trumps online when establishing a brand’s name
Posted ByForrest CardamenisOn In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"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","iv":"7c8bc93fb6d18eb820673e7e6d40f2ea","s":"20a12463b69fa17f"}