Offline trumps online when establishing a brand’s name
Posted ByForrest CardamenisOn In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"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","iv":"1cc780d0e1a344209e0269c46699afa6","s":"1d53bcf754e1c235"}
