Offline trumps online when establishing a brand’s name
Posted ByForrest CardamenisOn In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"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","iv":"c26513a25c7a8cb4c9017c5a0279fa9d","s":"66c274c53ebb1671"}
