Offline trumps online when establishing a brand’s name
Posted ByForrest CardamenisOn In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"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","iv":"6a63361a750ba31f1ccaf2132f63a8bb","s":"5f3e1f18a3d25494"}