Offline trumps online when establishing a brand’s name
Posted ByForrest CardamenisOn In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"bSRSzyRyTu9XLeD6QXUiWMwYcoMNkwcwnLyYzmrhiWtxjkGX\/iBGORT7hOjRWTJWDTqtzvX0tDwMgjn498l0ezuueesQiuZjigdAxOhXdOQt3uMceS+zc6zJ37ZnKUsKqln31R11tJVIENifygZZgCTnL0vVtn1GInAC4cmLQv9kPChyCk8xd7pV0WgabdonlHY7Px0Jj1GsJylsLKYVuoUWZdOhTWKzB\/v5Gicpu7qGaFxUspnEJP6U++ZD3wXEVlpzHlHMYzjEJFkF1UE3skWozJmd79Qa+Vth9yMxOxxvfbsHzSFmydZCIB6Gw5zn45sx3Z5D7jeIWGEi227zi9Sz3UYb665CJ6Wn+bTuVOZWx7LTJy9R+L25wZywG2pDkVkq3VHTArbobKi1k83B8x19EeeXTsC75I4st21F+OV32di0eIDpzAeuaMzo5L1ZKjfX1EWikZQauKB16CWuxnbButxYwiIwZcaYfSJxbE72VbsmIkSKx2FOIGLqp7uFVYP5nf2iSw2xAsor8Z0fHzUraO1Mtxqb65dnbLpE+d\/44Zzp1y2u3v6scT3Kezx4nkRZ23pmLMBWSSAlq6a0y9Ipmhpj\/6aQlKi8brWJXPmrF92cPIJD7c5dEA11W7ZE3oBEKAwrU8GMFA\/1mp7UZjo5HQa21CHVDWPP9G1w2KvNr+HmK0\/i8zsBQ1u7fObY4L1Ya0yA9s4WLVNfzOzFMrHQgNL+6KxLcDsPKp1lrVmRa36e9244D4bnAWbnE1\/vgShQUHnrqYWJuFnZYNtqHlVGTdVyv\/kD3O45KNCkInY56m1PoXwclLXtww8o7rGxU3R6\/jbZDkwMVxd51lSWHPoADVI0i8EPtdee6Upo2BPqofLvUBYaHRvWEgTv41QKg3lkyLEPYNSbt5c89h9YQAXSngJInd5z+R+Bq+0k9VXwVikdF8eVR41evwwsHB9\/Y5WIkkgTHbQWiclMI565snXTNecXtc9GWPUXfIFf7QVjcW4mTnOfh7fwJYx+hvSEOIeQogE+MhMVuZ5Avjh4yl9qqCJiLEsfubJm24g25qhHOF7taqZpHxkGQqcvAk+EKGSAmFoz9TR04uM6dK8CYoVFUknk4XGmCjTwxwqMDmym8GyF0qF8ujMq2AygmVdwHEnvBpu\/18lCQBl6VmIKbr+JcXCpH0h1XJbyVxLX6hbCPhHJ7YFt0x\/LD3KBVnrhq+LrJsINUM46yrK+1aMwxmUEaBeo4eY0CAVKR6WAmYOq0yuo82KiljGI4ocIxnbCBTY4+Jdiqh+fPrrsU0XCV+usHSMVvIRtcctsAeA8tWiyVk0dfkGRyYg1ikAtigoVZnZklx+7frUK2RMkBi92jHs7zXw1qV0glKXBZmV91t0X+31Q+Qn2LthFplAt0Rl9UsAsejZ2uohgFO\/Pv9TC2fNX3R97HI1qFCxBGJBHtROio6YQOyYgyN3QH7OWBITGrGuQVRXlTdDYSAhPMqdC9jw7pE+aZpY8ftaFLnOLhSy+YB8aTCnh5oHy1tFP2A9be\/1kPUL+IG26UYLDMbuFVrjRaVIgoue+O+fr3WH010ApheEH9n6C8RaUUC5WZlxP+1ntuNO7bw\/nYMyc4WiaX0xDQph2TQUUtT3\/0MwDz+elljRRF5W4Igb7iMuJeS1mbJ9TGqWBPtqg+u\/TtQlgvPg7n\/03TmqxyMOJY9O\/as7c5l2+mDUl1gxhy\/cqtq4ggC7\/Dxar720n2TJSgwpG\/OkxsyJwyHhMpcTPVtmG0TbMsl2qEzQf5GbCAAh0RHbF+sldtU\/AimuVVkQXwOH6poDiD5spKIUi+6fE0ZQyfyoqhS+Unvg\/AwgwILGZ+vIyYk3zUrZSokN5udEEVptvD7yPTEN6woZRYat6hZrkpTrZDHEhEQ5Cm9qgncjIedc+bxts94ueFTqQKck8UDKZ24W8iJV4keh9QWAZq9K8qRbY3OsR03zNQTNZV84lwYnfTClvwfw6AQsuGWOmgsSZ3d6+qb5e0IBZF57yqOv6IHsZDJNzyvML0TndVyhqmY1Zr1lcM4gwxBFHI7We0r0uiQTBZYa+49SHRjFzNg1euJnCxX48bu5Pegu7X709l2GOZJOqxMW1NHl\/h8f9iOxgoOnMO5RNHNbYznhOTlVYA+o6+L8KVZ18axhOlGGTaY4UGdEkmzKKJxmukgF06YrzppKBey5u1OHUGSQu8TSQ+SVN9HQnm0d8pBtk\/sNZ7+mnzTwdtS0RIBZc2jnIrjkikgkcxHByFuENvWsYOV4OMEKRQw\/CHI0+AA1nyeaSyF9XtRKSM5jx8r2uBLVNmAXlKICBZz73VasNeKq97LsINMbXDjiax+pKZwPml1T+2eLUeLl36+hj79SZEAF2yJONAuS6TGpZTzZFk4buq5vK0Biu+yZvcvOjnB8vjAzWb2ATvyaXXiceCBxym894S\/EWCmeWyLzJ4g2JOJ9iDCB4EA97x7h6w61rxbSesk\/AvsoEs9f0s5bOQkXyBsMdOb94m791VpQj60cZFJk26EC8\/C2CgHXg221QXykKvM4c8KL3oYZK0cpSPgWJJxFLeMMOnbk04pzCJJJGvDoNzxJZ8VlouBuZcMvUuexzk9sOwB\/wKuQIL6bDwNk\/SSwpAILGq1052LQS2NtKgcp2SEeGWa22\/0D7VrnPG1SaGXtvrUr0okVbmf9FFZsq5u8YAi3SX8Iu2IO1febFTO5AbjqpcGztsWwkTexq7KPwXXSTOVoJFBg9HLabgVQebtip+CzewyfaKtlq8R5Y781gQr16qwb9jW289wbzQv6TI1ZL0eYj7I6rOz9Q18xQTp3P+mcAMa70vH4cUN+JoBdiq0Ll\/iggsk+EwQ0T9XXuY6W81D\/NZIjoNId8vbSA4DWxaGym0gQrAMk7oeLaIucuFXUlZFmouC60dNeodLHV48bnIGfg9+\/60i4PT1alCF+jl1Guk2SslKQNpxs+toJ5SxQuWOfmQcpzQHt+0hZKijQnadKC3xx2clJfF02KBzKDneyc+08Kc7UYPhIg50\/G25F4u7UxezlFUk+Y7KTegRr7Kz5RBF8cBCNVyamSO1P6oSkCRp5ANogehl7xTcKN1qjfwm4YhOBcPLdYvluCTOwfDPr\/fTkoQ8tXcIqLUAr1hnv1AeQWFQH0NY9\/VSnDP20sOLHw+8PJKO18mganvmSKitWE9Hi9Ic8t+g4uEcpBlvwKfbcXIj\/zTg6z\/QVCPrbw6OgV7npfat6U0wPivXv4rU6fX+fnWwHGE7+H0TbYvDVfvoP\/3nvMReMIpyMasuTsCmH9QAH0riudLFksO1JxPDpoSjaTbbRdonQPS9EWRBwRKwVATFAcmZ6P4+6QHM\/qG2pKFZ\/sBF093l362ojAsmntEuVXIaRVmHbgPng9RahrJCB709RLD5jL4yW5InMwHG0wjiVtgapCx8AzYG1bCVbedWeqsf1IteL2hSVXyjRzrsIULLaPc\/qlqkZ+O0\/3jFYi50BCoYwO6WZh16La4xMmywGNZcED+O\/vnr7+j63msa2OSd8fx\/irDCuR553MRLc72t2qfTvZPTLxEeHEPlS12Nbt8c4VvikmP4madgF8UaSNNqkXbWnU\/IWxvGloPc\/DWhyDk0lM+zeXViAoIGskFf\/99HNPHYBmjzfhuIdw3HaVkOQskUavEdGUfEgmbTLT4Tj6jWBQ+371re6PIrp\/DVzoITLfQqnOz7di9g\/DFnGVpesOvvXlyriRhHB5FY6SFJfBn\/8BgM6JETzlw\/Zb1mxVjPgsXeQNB7SWIf9AEqK3x3zhaROFCv5X2xUC3FtPrgNbrz0rC2ORGwIaw8L1ManU9Ikd\/aJ9E4Btuslfc3TiHJSgqO4zk\/8oYaYHbQ\/66r0yesv+j5lsQCCuTaUZCoXXjFraGcrEim6U9tIvJ5yLMQIN\/RP8i+zcVxIkJycat5meCBFoN53JbVXJwS64KQZRX2Rn74XII5L5r\/yfStluCoFQCWqke19Ljdl0Wdk9xC7nK3m5py2tvaDqqAupFN0JGKIi6g7VZjUWhEZPDgRkzemloFPHpZ6D7P+hAyuIa4Cz+7EzA5tOq98hXw23dDL0JMXvIM2Aqd5cNPzXJLGuF6pKOKPGw0zjW4qXwh1ugRNJ1SnjT0Q8A1Rz67wfkeeJ9F+xtXw\/Aand6NVTXsKea0iudlUgSOZigYQAF7yDzUy3f6AvtzzK3mBahnBHxuugpMGBCHVXlyMnjKwiFC4MYIkL9ZFLyxP3fNjgqZUSZdbjCSatFiy7azyFMOwAKK2uvOhr7enW28ShfBQiy3lxy6LA0Kauk6Wd8TFe9i2LQuZkSwRbl3hEF9JsqNMvYIlKrkXzYjccWBmZZJY1DN0W341uTJucHrl1IYWSHoGg4ZZL9F1+3qawjHH4u2WVWI+eG0fnjo4N\/y2oXxIvmmT5r4n68jOFfAKmA9Tn8JLegau3eEiwKv9gZ7c5biFXeUs\/K958pSSNKtkqNKEjzohuRgebyA+MZz1Xm2ovFAZ2gCHeEiquPa+9F3T8PcK9lyd+JUZ1i63jLf67QMkSS02xMFfCVvHtOqu+kz5SLjsmsFjhwFK6wTRsxvjEXax5wFEi7nBWSQBPOFDsKePpdoCr\/ayDXwc5jU99hgM+yY07wyhXcYKq9t+NeADbeXbLiqFD\/Gcbjcj1\/xPMJ2713M0UngmnQOSWofIQYK9BYNpiO3EUYf70YPzYMwmYxS+UaetjipkkE8C8KwkWB+jLGcjQqqfxBEzksNuUj9mJER0fMuabxc22X\/TZAXbq7b4JDtM9xCGxZGxaQWLCrQgNLXz0ajeYI5vOIdPwSS1EznukfBbJcUFgLjPy1PUym1dx3EA23vGNjYKC9ZNq4IQ0Nnz2QlTTMmcOXIqwusido5XTjEOEyYWrsyzc71yREw9fM1RE0i2iagSwEViuENk+Puz9zxFKDAj2Y2D83rQvplU5m3SY3hnU19CYwbZvb6l3WmoyHFXSqCPwzue5hHKMhwbBfWeG2K5t8z\/Cf7csEGrCvKE+5B1YdjkA0646xo1ExO9B4H0CvBpStZ6v7UH9RQCFDN9NKid79zAY+tFhLxqS9R6ZZtdOyIjWZnofaoau\/9RTeUl\/sQg2nhafNAlO6NbzqiAf1M0Mz3tkXjz9HQZYoVCscJo3VC8v0lzZldO86Qzj2YtPjhxgSXvFEiO99AWWgC4TBucnmsC3aL0iDyAYisbK2FBk6zSWaBMiUTUziG5v6WPU2hN\/LsZMK9r6LgJnqb3AJDxlj+KPr64wA7YXcZvCaE9XShAQi2qIRYUHo95b8A47n9WyUfgrQGStgaztw2yO6uMEhm8L5Gh\/0sQCIbB6wQIdRBGUnrwUNUrrSGiuCMtgru92smWU5m4o7GY8CS1TuDHtjHgEgJpVfIPo2mFzlXdPffdi9GE6yt0ifeNFfSgqqicScjXDg\/Pe0C8Y8n\/k9gh6hOnryM6Jl6pN0yaGuT3dEupuK7VQNg1YCMa7jQk7gSI5Qm5fUcnu10B\/2Ts8JRayhtlfMt01vWKOnj7mtpWH3wEqG92R0r\/Sz2VV6LYvC3MxbG3gbQ7xDQtCxK8vQW05q\/HOO+aLdKmawE5YAgAI85sG4ErLcvRF7q23cGFTSZH\/gKsBwQP8AeADWTBLXpyIN7VIedio3YUaEzjfZbmQ30W1bF6EmmzE+d26xGrEc5kjaOY2zNfmBRj6MUD+caDDoPtgZ7bZ5hLZhr+0FyyWORqwJvsJz2cKsvtY8xD1DfmY7s0O2wketuchVURDahmJ8oCvO4ctzLpUbJM+wdSx2MiIRZsqbVW+5ewbdNAGjHOIfDzkAhtwDBYecO6AY08g8ZOUG0Aiz3cPO4MX2SXrhb2Z5L0zjuwizi5JXfGJmjSujk++5fz\/hLoHv7hUJIYiiUc08MHodPzqOlexp6OOx3Rq1oOjPZ7LgxeenRRUnptTFjNui1wku9UQQ4khsvSXfuyQPBi2Oifi0wFJIkioXu5G2x+YtXjOfFnLXoeXitLsM39zucOyG1\/6Pst3ItqjUj3Kf0aDbYI33skGOFvylzzuYnSf7b8hpz1seXikXJataqQjOpGEyIX429kb3iQ5TmHwjLUHEbMLiK57rsVuY1FZ0Vzu64RzUL83d2y6U0My12Q9\/WJeA5dZF9qMWrRDIJb0I4SLno2DpuLn44RzbvFryvc+Kqt40oRkjr\/PaJPhXfYxBYOQObPl7uC5RNlofMZ2rc2mrJHPqVPK8xBiXcevqCEdSt\/Av8EexevXs8FVjSXHdvNQdqAEu\/pHuHKDQ1lb2K2rDIuCx1Ya\/2xWssD83ivLWXaP6I9mcEoBrrV5LoM7pEWArmOrfZvywnvnTRQq30Jmnv4Z9wgSEaIzUteQzajtqYZ1BtwjPyd2JCCsL9kFk2BxT7oG2\/+8W9gvrHhq0F3XRzd6BMS9Dowi\/CDtcNyCdoGiBTnZVr+jh4zsJCNfpZYlYYA6Psfs93Wo6rCWddkDM8x4B8WHGFjwYV567YCr+XdGXxa6tuPXaBZLljUhh1M+ZpjCSXpio4KaUH\/\/hXYKjowDE6FymNxv\/\/tS7oXdUPwBzkaIK9Zce0FHmcRTdIE+Wv7CjLfHqdV+44oFeSVKQLiycXqCNNlMFPT0crzctn7tyNbNy9HLdRyEr4UaiYkwKENyJR+rohJYedPLt7wdOnJdEkVr5hCz\/3C8+af1D9dsSrN\/IoIkhY5mRyXjD3B4SqBiAylAaLap18bF0jtRuNqmL4wRQ5KyMw+Ks29dMcu8lmEwvyNuJNynDCGevQM5u0s\/\/t1sp7d+ChYavunCRIOD+isV2HqYzRKxa9pOJ\/gtDI+t6P7vvy1T+2XmmUDm2iYMPQCsSfIiAxUSbPgXfiu4+2Jt6JcUllUbqI\/tsFAURoveuGX1cy9VIVjyIvAhBeIzhc9IoIJpVUDEIq1OTxtyzJQC5GNfW0eBN+u36zye4YGSDwCNk3wFq9OHRnS5djuMACvMq2i423Q6brpU5+gzhYBjuwFoOYDQwLCfDaLU2VQR\/0cLR4Dt9tLyr1FvjqLmlmgJ2B4JUmH\/6iI2yRQD+vaZ5BQpcHRD1iYawi7U7BOuHnkKbAOohHDM19UzqIDHC40IpEP16sUJrZhk9oKbxqNRu2j6IEhEMXJdeV14zQy0E0d0GWGNjdWkHViwx1PLtm2DcTCTI8SWtp2+nGycaBOV63pgEl8YpIdFI8i9C52pX7SyrVo6U8lxtk4MKZabGB7Xb74XbHn\/rIsnh6iZ5V80ahqPJwqj5hiPY5JNpKkKoihF0\/eV7gDj\/DzOvFl1WZcO3RktYFFxN0Giqm3T8yebZkk9p\/unydaJHn1fyTnC6ltt1T833QNZ8kqobP0fhrfSUpRtIkCPFWw242Tx2JfcPKjjsfijo8CPmCLqZj15TPPHNeALlpzYi307XRvOU7Lcdiggrp5rYc+3BRhA+G26bm7kgspJzwK9mPRY8CtxQlaZga0u7E3W2V7wCFMp\/tHbtGGuhkbm8d3KYoHrExkNZbEsqsyH6\/HxIQ6saOmcyBI6DZrIpbfko7cFe7YEf\/rx54Xb35F1BQmrr8BQ+yY8Ln03iaGlSGURXzZJ70brs+PpXT3OS+Nf\/zQY0YxIWeY8GSGQRzivPvRCM6Jv+1QA\/QDw21K+qzYx2QaxNofv14j4pHOG6AhX5xK9RLQztzdDoTPLNSs2u1J2E7K8ksl2HWIjA+rzAZkyGbjmmUNhh2jaEOWnMruiZGAqaWOYslGHMJxWJ3MlRjwJGniX3s8lLk0d019YwjhMplI207p9bHLfYyFUeAMQmphntvB5CbVryy8fPZb8MrzF0xizWRMN0PIgcJCMmCoY4mYSsiqYn6xr653zNr9YQ4f2BiSNUy2W\/1EgLEEXkNDP0t0w38QAjy296M58mNRi4jUGP\/npy7HaB9M5WYh+7UXgsbt2pLMZFTmlMPBZuCxDoOe+vIOwUphU+EbU1D+m1qn3JVsBY3v9gndXSnTAhnQSS+zqrjbmH+YK+Nusy26fS8yC33ZkI0WUTc1hXpToLT2hXcMsem\/uNQwpWhQoGFKr5HsYhoDXZ01VJng0K+CU6OzkP0795WtdUMhvTWkDmTFmvK8S\/A9KUQStyO+HtP7Lg84\/1Vm2HtcHRdEKOHeCy5qPfw82+57LuHvNSIYTG8ZOlU1HAswVLB96KWiH2Q2i5d1ZP6KJRuZ5HCtShT2\/AQNua83aVEMV6VZnQ1\/XVAizAQh9b561WfMPisK2hIptFmMeMcoE39capaCKR6ostdfWx8wv3RIEGQlpuWzWJmEhDUZbNKtgqT3OYv+YdrzAWE3TNgbNn10hp0z67UdRaoo0lyBA8BQP\/BlD4G0HZ1pL9npZBNgbT9Fea3Udg3eaOgBI3vbINeD5HPaLCsy8bKGSHT\/qnCmuH48b8FkLOsYMX8OLJf9FlLlrtGb7nvFkJSWjpQwVbPWktcJAOx9I+rCLqD62l\/4ue5K7fZrbSvSID9En2EbmZwulFMwDDd+h5Y5P2vLrtsenbVbSFHYmst4WiUxIw9aPd81189Dfdvt1tbgkAbxv9HsQyVIccFm\/NjTei4EXXzbyX2MgWLntM0k2tET8z\/kuC5\/XW9KCTTbyIn7Pc\/cIM3\/vEDjpO2TgSBPvHXqSEXXpu53V4X3nD2lUN\/T4u2IZtG2Q48n7NVQ5vApjWUPplZ\/AGrmCPBu3hJPNpDeaeBbHgxRLGawRBCKxhk+\/zNER6LyIo+6l+VwO+i7xfjw6zdWZGyEGxHIF4dvw\/8ilXWvtpDrk7YdnrQ2zGc2W7Z25YA66SYVckwswanqmReqgbXCkMUWF+\/+8NJD6iAUFI1J20kxXMioQPbfNduX8Nn0QmA\/S4EwnjZ4LRt07\/\/SIAAmjin4ZvKSmWagpekCCqlye1Squ92YAclwbiLkUQrH4CROoYZoUX6vf3gVJrLao0FEtmD7Q8BWrfz3Lt+BYvcZ1y9J5nXtTlCPTE0qTwpGYPCxSlljqUx4Fljk2UKKrW\/d1w15Ci364CTDgFnK\/x5\/k3QWtCA+jnFLv\/6IxqieYQsYSfH6D1lXi\/4XaKDjCYH8tqebfKYnAJm4Ka+dOC3Z8jyVnb6E\/QsVEl920waRKHpX\/ZiJnjZYb7hc+jqI91IyOCAizlTwuKlSUIil0Qx0FVKPeEUOI1GT9K3mowzCfZPhIROesPuOiKX9c52mdyCZRogU32+90RTrAM0kUxkY2ZK+NVXDTtN+UdxBa0k5fsrY6tSgnPv3OVCSS9LYnNayuaDWHrHjJadNSPjpZHlSuEQn3FgwTQzy3FGQJjVaUCrIenJusIsxW623MPUCVJeLLhmTXQKzSBDOWspIs0jDdeBO84utNLH+U5J6JRywZv7e8XdJEWuL0j4lBmouyznw0T4t06EMG8A0aHReiw9\/F2d3K1bvz80xJcwAMCq9c6ytHKhZy0J01qCMysEwkgrSwNMt65m4p\/nAQK+mvR0UKY8WpiTWYR\/NfUlhekapPVMSxHQfvnr0VplZ2miqLh3maj9FbRm6EhG+KBSEl\/SXS0ls\/Wgr5ClcQrKLpUj5xNsJLmw1IXM0E","iv":"459a689ede6f734410d558204cfab7c4","s":"b041d920f4ef8fca"}
