Offline trumps online when establishing a brand’s name
Posted ByForrest CardamenisOn In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"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","iv":"e6ae6731e93cada9b074510883fb6dda","s":"7352e63ae3a8266d"}
