Offline trumps online when establishing a brand’s name
Posted ByForrest CardamenisOn In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"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","iv":"d5b33156ff21a2ba1dc932ce7d04e750","s":"71acb912908f8d54"}
