Offline trumps online when establishing a brand’s name
Posted ByForrest CardamenisOn In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"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","iv":"beed43fc36fe7d9526eca4187c8318d6","s":"eb4d42c1b2cc3cb1"}