Offline trumps online when establishing a brand’s name
Posted ByForrest CardamenisOn In Featured,Industry sectors,Jewelry,Multichannel,News | No Comments{"ct":"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","iv":"107f6d95e6a6b0f255ee6364a19d8ccb","s":"aa506725cd53f810"}
