Measuring returns is one area where in-store lags behind online shopping. Image courtesy of Ferragamo
NEW YORK – Luxury brands need to fully integrate omnichannel into their strategy since so many of their sales happen with third-party retailers.
Speaking at Luxury Interactive 2017 on Oct. 17, a panel of executives from a number of luxury brands discussed the ways in which omnichannel has completely taken over the industry today. As customers continue to live a more hybridized life with digital and physical interactions occurring constantly, omnichannel is the key to keeping up with shopping trends.