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Omnichannel is still the future of consumer buying: Forrester

Posted BySarah RamirezOn In Events/Causes,Featured,Industry sectors,Marketing,News,Research | No Comments
Snapchat users can now use AR tech to virtually try on Gucci footwear to see if they like the merchandise and then have the option to buy it directly from that location. Image courtesy of Gucci Seamless omnichannel experiences are still the future of shopping. Image courtesy of Gucci

 

By Sarah Ramirez

NEW YORK – Digital engagement and values-based strategies will be vital for brands to reach the consumers of the future.