One year after the Digital Advertising Alliance’s mobile privacy guidance
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"72d3a8f62d6fcac68030420698e78cf4","s":"6be25575c5401fa3"}
Lou Mastria is managing director of the Digital Advertising Alliance