One year after the Digital Advertising Alliance’s mobile privacy guidance
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"c344d038c2b3ef5160108830ea4943eb","s":"4f04bc5c7b19b700"}
Lou Mastria is managing director of the Digital Advertising Alliance