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OOH marketing from Zegna uplifts legacy in Milan

To promote a new release with Italian book publisher Rizzoli, Zegna is bringing billboard ads, themed newsstands, retail takeovers and more to city streets during the 56th-edition Salone del Mobile event. Image credit: Zegna “Born in Oasi Zegna” advertisements celebrated the luxury brand's heritage during Milan Design Week this month. Image credit: Zegna


Italian menswear brand Zegna is promoting a new literary release.