Laurent François is founder and creative strategist of Re-Up
Opposing virtual influencers and “real” influencers is wrong: Why Lil Miquela and Shudu are here to stay
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"9a6cfa85fd3917b8656f970e76530b9b","s":"a93842de6cc8c603"}