Opposing virtual influencers and “real” influencers is wrong: Why Lil Miquela and Shudu are here to stay
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"5f6b37721cea46db79f8f13c1e15e9c0","s":"f4e20990430691b2"}
Laurent François is founder and creative strategist of Re-Up