Opposing virtual influencers and “real” influencers is wrong: Why Lil Miquela and Shudu are here to stay
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"9d8c3c18d7326cd12b3a4dd5d5b6a792","s":"572528351fcd09ea"}
Laurent François is founder and creative strategist of Re-Up