Opposing virtual influencers and “real” influencers is wrong: Why Lil Miquela and Shudu are here to stay
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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HMwvE+zyDrpp07EyiisOWgqq\/1Ca7VZ9S+ri4qYrrXCDnHaLGdDDSyLjqkBWRp\/\/CUDKl9fQ4f5DYQUIWAQZW2pRw\/f2HWSbYpZaXafvcptyE4fULBba2hcYJ1I1nazTR+guvGUpv\/47NWQIV8sykXqFqYIxjN9xKpqemRgKVwwYeB4oe67+u9RldLZrumKdkFMlO+Iso8SL\/92sJ\/1TseLoh7REQoVqefZhp2kH\/wBkYG5V8FJKgjwILY4mkjeFgN8gt2Gky8jnNWTWmL30fFTdaYgS2L8GXPlUaBIfmlhVdmtopE0\/bKq5I95qjFxtdIYIGPEKrYfpEGmmtL6JJFTBCen9y9KUS+Ix5sHPYzv0Js7VAysRNQRYuQUNAuFiLVVWZPNK3wLCHUGZnrIRwnorcxOtjT3emcwVBmzDGWb4DVJ922utLelvz\/9BDWl+R2\/wIE5Uu9oL42bAu59znJ45nTU\/1ekn4exJWQxjZvrQloXr6YULFXR7ftknm0vUQc0IeP5IQT8hagWpnMrji6YL0wYwP7m8izedRofQPixw0h4AoM1wmPxF4Iu7EeTHFZX+BkA9dJc\/sAIJcZWMH88IvJo6PlVKPT0btLaKf0B6wreMx3k3vkFdcFl+Z6KlCjQ\/sdmR1gGgHCzLanXxhOI9y6ZN5aza371g6pQEhaby9NIL9cDF4fmGvHRmGWFucTY68ZTmbSWO9ti01OF8QiqFC0Sv\/IQuNi4haM+9P+rXkB5ag40DjUfRJR2NHElZzB+kGXrYzZSvsqsdFKnJGvDg4D2R5dMdYmutjRs\/CudEbtcxaC4iaj0IXRucaAmu2DwhGv3sjTjCHrN5ENTTktfozocA6k7tP6eylmUwgxKR0BHWgC95oZXRLVzQGA4QdY596WvOneNFRRJAlpfephZUYV1CXUj9dzptm+7jssSyo3Kz8OHAxMd0HA18BvFqFjznzOGnUi0DHd0O\/wZkMYkpQohQXw9JdRl4KXhCaBlg0lWX7NaguRXqMU\/nEtHCThef7L9E3MK1JxWyPUjMWKwAHej\/A7rNPXoNjDC9C0wIaV2Nog2FKQJYJQK6pcV0ELR5BK6Tcdge1LU7CphUKNKVXtnIH8Ly+U1Rp+bB1JnER8bF2WTV4Eg9v6k09CH2rO4jUHi9PWdVXr5kVBYxHateiFYP9f8CGdK6ygjZSW1IhMnrPUYwd4SiiTRRsAasZFwKrxsTwBYDyJNZOwq1k3i3NIpwQJxLbOVpqcGbnZT9LoPARmdZ3CUWj2htIhPrSNrOEiT65K4YxxH72NzuahNjiXCOEU37mZ\/DAbfiJHcx0bWkePP5tnFsf4MXcqLED62tbacMvL+dAqw2FRE07UUcW8WPEgT6M6nPrTzoaOXzwvFyEWwYOI2pDfZXl0X8wvWYZRtgMIDorm\/2HL69l0BxLFCx8D4jCXq5joCs05z9mHMO8kjVzIDdH41YGmNfCE4XwsZ+Ba1yLF5KMfxCs1rpD1F81yq6AQSv8VEqO4XZ5CB1u96di0\/giFlsjHV5mmffKZVY2DdMYjjxRyHAiJzsDiAsK2AZdIDFJXD\/Lea9oWSf90yO0Ti2qVe4jnYhAtlzUxYs+xUu6rVGklxdo61qJX5Ap1k1h6mc6CLM8dCOtjQZUS2gJ9YpudI+g+WxNqKUhaCuSPjxNSupHiq8EhsgcGSUjFaxobrBbAg2D4Um8rzCt+RY83yuFKfG4j4c37kW4GJXmgxAAGIpifOai1sypqWmkk70qdZCEn4z+pOrloxZuxS1T10Lg6v5Df1Wk57AIkixy2IcBAqyPglng7Bji9ahANGB\/Cd89CQH2VbiWrNe\/9ii8al1yrKSq1\/nUDQAZXd85pzUZexuYqEusQYHiBTUpnM8eX+wy4sjE7VGX1IEAu6qgjkI4DCChZ0WwHEwlO\/eZ72s5EX83SoXdPHONa\/YHjqOfP8DmBBUkXBwF7Z6STdG2\/4WOkzrNCtSpP53\/4pz1iiPSVPzsXebJD7SoMOnXCsczhHMeVmm24Sczi6ApULjTTBBBSJzb+fi1FCsqKdFTEpAgChLk63WOoamUE+8E\/vW6u0NbzTQFKX9I3NRVrW4yGWwgzoMWoJEgxlJ5P2HwM5Z0TA5MdZycqOujP5a0z9J756SQVnYFOLkf7GKmby8YtPj+9kspTutIDpef6FO\/6AuDQ9DDWlCkguLNhTaqedbYmOsOsttOmLfI7IdoDkz5PwU72\/46UxP0niqapl56QU+sp+9p4LEWk2GhMFIubvuf5vqJsHJQFWF6tHey0p7PP2KR6ijWXqmaJLyNYICyIZ0mI\/TekXc3ip67mwzkCgeow2Zog9vJe7tAACSElRPBIVd6pcY8zz13GhDhhV3uyu05jlDvlmBumr7pI5p\/6IQ7VeuZt+u5Hmxmyj6LDzD4QXcBoIHzA6J6cs3HkAE4uEM6y\/YCmNgSw9N8W0wYlz5I+bvnwNL6u1fFPUE8+sh2fLZMxR1r5ZtoBoswYEzzBff3sH2++wLzCwq6dYDrcvuBjM7m2zKByi9eJIZrgyL6\/k52dfpnmrf0FJ5VLb5X6dg1hO2KgNbV0pdoJSaUtQzWs4Qzoy3yZW2Erz2zwTV4TxmZxR\/NqfIzUfHMEYZjTBnmxtW9+O+KfjOPDtZ2d01Xd3CDX0AxXIaq2TKNlypn6bHrcNrpM3OTr\/4EPIif6G6lStmP3pWnd+gCOS9Qoih9l7+AAOabmpYpJRvfVuZoqsKyR3hk3h4ZT8AXgD+8FC5YSXtybXqB6uCrMH9YMPN07jDjUHYkZvxHU+4Eh\/SspNrX2jsWHApEvl6FdcBdaYnkhcnXFr3ksau\/9wBBajZWNt9q1hzp1RiKZPxw9cbf6XzVpYwUA0iOcHSY43pBHkNl8s+qCX+oHwpfLtxvdrx5353YWHD9L6essFphFryrdHa9u6vVLr6KrwUsfEhPSvLX5AWy7P8PE5mqd7Y31HDYdGOPzKOfvBY4dBBUxKE0FzDRYUDwjEsfx5YDNDDr+FxTDTFcS6dnMjRS7plL4XcJH2JYWoJqnGmx+awoG9xhR2Xd6b\/Q98HdvrK9my4ftERgEa2d6+xWxjnplYHXzoM4rqibN8A2Mq\/I1kAwpB2Ss547s\/j7ePAtd43iiy6+7oIsEbKV5un5d95M0D\/L8E+Tnb0iEcVRi4YsiZGPynDRlLJ2yHhuHNZ0e46+XsF\/vP7dOMWPY+8BxLQyD10OzRQaaVogDS5y94vm3tyhFT2u3rXlnYSaLf9hZq8FvI4cMDzJOiG\/NmdkFtE9VI8QdGQ3VZwi4CXKJlsX5Xpf7d3M9ly86PAlnzpKX+kZQymiIeGle7BXL9XKIImMgMbGyF4WF2XZB8DsgfTPXccZ0HKGf8mb7Iv55P61P3gNvJQscjPxLrUi9Ku8sdXxdR5EYuhwWe+zf2gwW+LYtmJq7yvfHJFPqIczWAvVRLBNy4ZJjC46Cgf\/AtGokhwObSP2HAZkKw1WkHJ+tCFlNjDztOc67Xea6ii1\/aOnMY77Fo6MOG\/5BVYPXxE1WhT0bNhRp2igr\/hrITSKDv72o89+iknrnDXu90XhfjU+Go6TCJmCEpzyn\/bHSJW\/zlIUsfK3ULKSDIkeUTe6N7xOW+wSVgnPoNDXLll0Ms7KmilwP\/TX8a9BNNlDu2UB8Epn+ccZwYL3PDQ\/hHb\/c+GcS8XPJml7c\/hR3zdFS4CQtC+f47RQbH2hPj1rBRNIQDxZz8oRl7vvVyIftEVVJft71j84WBRE22MLsqeL5LpKcO51qiK+AX6UQy0DPT123qbyxKTuD3TDDjJ6VbVtHNRjHTaDc5xzuf56Qb5rxrEIWHtkQY=","iv":"631eac02a81a2a7f349fda7f48411c7d","s":"1d67e337d8491b63"}
Laurent François is founder and creative strategist of Re-Up