Opposing virtual influencers and “real” influencers is wrong: Why Lil Miquela and Shudu are here to stay
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"c53c1198ec8a31f385cd769a9427d3ea","s":"bb79a6c0d106d715"}
Laurent François is founder and creative strategist of Re-Up