Opposing virtual influencers and “real” influencers is wrong: Why Lil Miquela and Shudu are here to stay
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"235811de55f6fb7b1311d55dc538c89d","s":"e7bd8909dc989a0d"}
Laurent François is founder and creative strategist of Re-Up