Opposing virtual influencers and “real” influencers is wrong: Why Lil Miquela and Shudu are here to stay
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"d10d9e3d4d8c2b4b01eccecfd72a0ba1","s":"1a8257e8bce42525"}
Laurent François is founder and creative strategist of Re-Up