Opposing virtual influencers and “real” influencers is wrong: Why Lil Miquela and Shudu are here to stay
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"2e4495685b42fa9439bf0c9223ad694b","s":"64702baf856d2616"}
Laurent François is founder and creative strategist of Re-Up