Opposing virtual influencers and “real” influencers is wrong: Why Lil Miquela and Shudu are here to stay
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"93ba096ab4c3ee2e1c0b2bd0a4ac2b80","s":"0e5f4d80c475995f"}
Laurent François is founder and creative strategist of Re-Up