Opposing virtual influencers and “real” influencers is wrong: Why Lil Miquela and Shudu are here to stay
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"5e36573bad822faf17a1256350e15474","s":"9b25f0a9b0922b9b"}
Laurent François is founder and creative strategist of Re-Up