Laurent François is founder and creative strategist of Re-Up
Opposing virtual influencers and “real” influencers is wrong: Why Lil Miquela and Shudu are here to stay
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"fc4c2e0f1814ebc26e95f6adf113b5c3","s":"389ca49f125ba255"}