Opposing virtual influencers and “real” influencers is wrong: Why Lil Miquela and Shudu are here to stay
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"ac65d460c09978a143a9145fdc512c5b","s":"a26e49bc3a661a70"}
Laurent François is founder and creative strategist of Re-Up