Opposing virtual influencers and “real” influencers is wrong: Why Lil Miquela and Shudu are here to stay
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"d1ce40282498e764236d883a948d1a8f","s":"fa42c55c779f82c8"}
Laurent François is founder and creative strategist of Re-Up