Opposing virtual influencers and “real” influencers is wrong: Why Lil Miquela and Shudu are here to stay
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"3b5e16262ade353598465dd8e3e170d6","s":"924b1e1cce1d702f"}
Laurent François is founder and creative strategist of Re-Up