Opposing virtual influencers and “real” influencers is wrong: Why Lil Miquela and Shudu are here to stay
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"5b9a1ea81a8d4fec18950aead62f423c","s":"2bd804b6eae93e29"}
Laurent François is founder and creative strategist of Re-Up