Opposing virtual influencers and “real” influencers is wrong: Why Lil Miquela and Shudu are here to stay
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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hUb0yZ9ZKlPt98g\/MEgYymcSHekMPzZw+Om\/M6\/xmkCGo2NON2WDamKwfZ9MyhXoChRF24Wt87l5GqKXqzX01SZRNmd+3hOnv7xLeU54cFTW7JgWcoi0+Y\/VvPrSS3HiKIyAFSoEw4fHZkC3b2e4bygTvO90X202GIsXe\/quIU2yKlPix1iTP8s80th1qkeq5J58Fj8HAejkXspUyocWEjVU9bns+JZSKh8vHgrz8JP7vh+guguZ6NKI1YiZyrg4+FQNbhR+yJ0i3igt6eedxmE+xi0sBkBAqMPjBf5KqQ2gR4SMy2SEi8SmboEw59uUbFc4DATn551oTOxLXVIJNDvq4IqhGeN9ipfNQGVZiU4qlb9TLh1WY1Ubfo7Q4kfP9CaiP5zw4Nz6PN4qJy2JJ1c6QfQSI6M0yd18a3\/7Za1tk5ivZvEaGXGqhWY4yUY3TMizVQEjdg9Q1KV+kz64rUMCvwPBPZcHymH1hg3OCoV4aJjEusUcAZZFWVpvVw7cUMYMMN8K1q3QHnqf2xOVHGiIiBSOSGM4Erx9+6BqoZlsbYlwoFZI1eYnsqzcGUrA6RMia7PN6Jdonsynej9mHy0otzRjbHJw5Yh4NwAWHpu8vhCIdBN7oW2MRiu15NYpoAtDyy6UrUjwYR1zII3lqdaHg0c0h+rI2\/Up4aagDqib5355atcOinU4MDQ9sLbC1ZfAZdCLOSShCerLYWZ0sUcZQBt+inQwh5fTNOxHSylAXmmpHehbPulnUJYUQkRuNqnFGBpKFw9rb82HfToQRT2b9uLWzmQxa\/uxs45el\/A\/rgyvmkbjNnJBRvqZxkydinAJrWLBk8v1o5ED\/lHwULEadHCmaTnTRh5zqDmjs6fWj13vGeuStZENYL9mV1WiHuHojwdaTb2+JAqK85ZQRzPKunv09nPbNSijtpXR3EHngG0ksixzdD1Jb6QhAwWMnaRvKl7ee30D5wkwfL1pmxx7rPNIs2BDgRs6ytUnv7qMwFqKP+9jg5YyHja7kjlb69bv2Cv8qCH2sVcnnPkRizx+1QoI8IfrxA5mO8MVsQ9ll47+LqT6eAHWSfKaRLgQRfG1tUXqD5L\/6pyXBEDrDNiF09GidSHWKgl86+CdRsnMw7ZbarT8c1eTlA7ve8RloKGBmb3wpfUKpcCd1vRJsFmF5V\/tUOqj7y0ONFEYZrwjVM2GNm0hRwC79i7RnRG0x7oNPODONKZ4u04mVemwjSuVssj3nxp3PAmSFLTwTddPuJoNu10H\/gNh5Cnyi8xbKRkMnRh7dEdh+b91Wjlr5mrEcL7wPdV0iQbt2wVoaEu52xxNt7pBB8SSJvkAwqy9\/VLgt5NkhDsrJtq48ji5AhbgrlyYz1A9sanTFllfiG\/8vsuDG5Nb5JzNOlkXpSFKf1rR1oX9ijR23oOwjH+x7MaejQfvVRYUdIHVqJyQC21VaujXAyv2\/fzI1aFFSBFWf5qz6BnnNwHJ3eUiH43geFHsWgnAdPp8N\/pBMyrD56oVuGfE7qlWVXvTMwbMs+0AUyiD6osNFLNbGAsTKoTZyjJPJiZ5jyDZlapPHADLCLEhzU3hmD7hiVAnXG5h13ozeww\/1sOk7GCGTy8FiAuAyoA5h+xmDQwwGQyWxWuJCyXS\/Etlh+LNVKc4H3kQzU71rvQCfFyyP1XJ7zNwJ01Zvb+0kxugulzJKfZ0muDWGqtshDLK9Z0vlKWtS+rORI+hth14gDmKXTztUBITzMDjx454o5T7LQS76eLM\/tArwKgtXwww7CVnqbX4UeFm4fVAuO3ZsLkK\/SgLERyLtF9prLGtKUdRvUUiTfpkbfismM9ShkNvaqWBxZQsVbCQadbJrb6jT3ocljteWazOZr1ITt8Vyes7Y+50yciDu5onrXcN7fI3LeCmXrdPm33hBipxQQnv0bqZVXNE15fSbbDMaPhk9rHOvnMbCdbdQ19i9iTSHK2kjelHCRfyImhtnVO27zNaCLqTupe5LQrZgnTDylKOujyK8kgnJi8gGWueEhxuHxYOk5rmP5GNxXAjRxNXNQ75oow6KjlUDd6Cj6EFDUe\/eacmuIw\/jiE4CH4+4JU9iXZTs822WGKZOaMKXxI1PrvRQs+sgbS6ZF60lOeUxZnzCa63fooSzI4smk27sZh7YlzOuzQdwzOxgCtghI69PoRW2EBmYnc5Bmwf+djELZZx0Iq8eBg6z5rw+kh4akRYVRmZZdvzvnt+NBy9k1FtPaQc4yyiZOJX3qpNPikNAER41yhGPnM5cbIXMLvwX7bI5oNsf6DZSCNovjXZXVho9gZlhXFHkY5oAepKurJiwp8mpVQmo01Ncu0dA7z39F8vTu8QO9qW2LmSaD3flut416E\/kYjOs2aDu00U5ItDs4stKxCEJsivt1uN98g7ABrRE1NTrOT8ehrzapCThTX4zuzgDmtGtm1gHva2XYKvXpepbNWgb\/1fpf6KLSTgQvO9C8Eobvn5H3GdkxiC3LGE+kqhxlFO4xXokuwMuLikXuCC8QDWwHhFfIpmMTS33dnSM2\/p3+WwF1kK5wZIAapmifbnJVKuSu0VBorZiV3A2NiwOPGYwEuc11atIAyOX1Te\/3rGaDnp2txdhkW7I3uUFZAZTiAYCgmtdd4ElrHB2ERfVU\/wm9jRDQCqWeaZF9GSDCkYIMYE1bZk\/m71bVhnAzuCS5inYkodRHup9JzskXws4w1421LqXNwX8odp5HZoycKCw5JehhZEFZpmcVlQNVAnlGxSdqdzSM\/r9KewnDkYxZsKVcAsFH0wnraxSWs9F2ExVGKvjBuYsUzVp9E2zYNeExYzg08Yqr67mWHbaH7xMvKN22eJrrjI5bz0x78lgLrsr6bHr\/DGBDzpMbwUOkvvM4k1U5ugQOWNCimOuOHB53A9XXcimsHB45bUTdU3wl+86AftQvJR3yEetZQ6Y4rNFo\/0vVDnnYeCPWf6DkIQWfo4bG6u1smUvXLfTHV\/m0GgYCbXK6wnk9SZ60zLinfhlVucOsmMYawrLV+\/anRRxIt3SjltTdT9RMA+s+8sjy1YhqywPsw3RUHe1e1zj1wCjTnthPTvGvkPkTexhs2CQONpqdIsLqYcKdiv91pOc+qGD79n3zYoDHvJcZWaHQYMJC\/026DITv4s33quYhYrmrjibxN09QshPMA7bVtvnUm9L5wPuzC0zwuxoMQh7MFxkxUtHoV8OOV5lWoOffJ3WBLElKHXG8dacI8wPKTLyr5C\/e\/D4gTH6Cf2FF+Ctv8mGj+g7Uao62DHGpjs26CSwKpbyZZKR1RGOdXrK7NbAKH4M4jEizjzM762W8QNgRurNLMyUIkG54RPJUpPEsSY+SMxDEwUFERp+AXQGMN5+UV1lCuLKzRg4t9A7KJ+ow9AKOrv2YcvyglJRGcr3iKzGAxHPmF6jkL5hunRgcz97v0cjCHFrvswqxwQ1\/ZdmmO+CHHa2diBEtq4RgjkiMzw+Wa1O+fKeDSunuwCdfxRpUYLi8S9hnwVJ1FHS1AYKLgOfOa1ndbWEbdHXqc03M9tbTDqv4OPfFJIpVUnqAKtIQesBqUzdgOwNagoSc5CmBvxvKWJecHKRwbB8jFhUVavlGF0KgA0Xyacjz7seSbZnjc8Tt9yLJtRAAiwvh9UJb+IGgpDhJGO7eAC0g6HQ7AleQxTxBvi2g3DDgFkMQ3ASdUPcB8QDd35drN2HmpJHJSYAfvxX1IlKIegbe5tARpCPt30eGmCeBykm81HM0B\/pzM8KPBDEa\/bipg0boUkbIzhR3GyTKCVZVIZ6vEjzwZpaeeIaQtwUDFK5ijyE\/khTh5b5jqy8k5vmUQUk=","iv":"ad3a403997703de16e8c5d03dcf6549b","s":"4032969f75abff92"}
Laurent François is founder and creative strategist of Re-Up