Opposing virtual influencers and “real” influencers is wrong: Why Lil Miquela and Shudu are here to stay
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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OjcAGzw7wuKowqquQLKy8UdC+gXz3hjDCQVDot6VHnPRdJzQQPO02ncUQqojxX4hNv\/UaBcbP0d8H5dJwAxR6OVEj3h8DVLNnz4aB6E0AlVXBev7+p2YDL8+NC85Y5di4GCLFYbhKTo8Foji45ijnt3usySzfu2h8cDc9mXM4ynVGKpl5FG3vsebYqRO9HZ\/EPeUz7C2uasY1GZNzTksYvmdv8Jx8JIK\/LRaMjwHWqfap2qmFONSHnEyxlldWORTyC1W4qwRBtWtErJ2dUkoFWI1mEpZ1Z+xZDx7c\/t1ZX5pvSfQLKtSHkoJhKncEoFqY1wO1IxC1QjQzQ2myrSumbvCGyan0EgUwc+ml0++U1+CezXCi0PJYfKocmqgkuqj6mVpi9tWOo85JGLwaulIrAqhHaBmUmyQCOKFMhVfcSPYZ21rLwzr+B0okRFpB6naNYelXmp9kDUjTpkzqPfD6+Z0kO0AA7Ds0YOUcx+tlXdnN+PLpN5rJS\/B5IeldM1a83+SdfE1Pdhd3F9ysJoDE0ZuZgulOSVXkk1DHeNyFO1g1cPV1BD0MBBWme6M7HH+kGuXbFQPVSP7QL2F3Ypj68NUicfxqbXsVTUgLHnINW3mZH2tJ9sqXE7BYeLEuwov0JlYFG0j4C90wAAoFu09HgTskAeym\/dy2inYPfSc2vFjnITzYTtnTpP6MbhIJg6diyz1WC3tHHRJTmKMu\/De84nSPk6HPPgJXD1zgFV2zmfrRNoqwfplTkqGlIFROqHT+jCGlLw9nGJiCd2Z1fGxZvhXGf5gKKw4TjcIHHY\/flhUN5iRXqg3EbyLAekjna+FtqgJ3QTPoGKZ3ObNfa1+cJTRExeCP2Lq1\/PZdeISRSz2UWM7C1EZMpdzP1Wub5coIhtuJEoW3bBlbmS2CeHtXwIOG79qoRaaKEq6kmw1DBsUZOjtwyd3Hc+g6HaCplY+5J3yjGhrUXQyPfJLMlk0u1tgSh2ADXqD78VhcdI0ibHBR+OryVxmwUZXnGUimUHFirrngeGuu5X\/PB6c0lKG1ZEH+UecqyyPxkvvoa0jLw4yFnaFT0h0dIkZYpTL5nvmITGgmJbfBIHLfG1aW8xxHZl0W1h+rglV5V+ku3jQko6p6p6EdXhW9pDxlkWpImxGtps\/Ecip5CYxlA6qaKDx9\/hpz8JKWwpPxB4GmHss0wTL6s+cHo3CEQT4idOrVBdZ\/jpDeWRedT4bbHCKE6M9KMx7xKYJx\/WKkORhLgj7OTaFoI3EjELIiXmo+urODImWJJIL8VhE8v\/l+B+dbhcdjnzRwC51KrPYxgidiMveIR\/g5InJi0m8vM6N\/LcyeI855rXrb+TYVInv7QemF3g8hViody9C1ye9Mv46cYHrceKrMCZ8yPmivuKBM5nipEAZQbvm\/bplDMbTjSoFPU1Uso8PrlhrFw3sbTDGeEDDXCf3VFU+5cfXbFMxYi8MekgYS3zzbV0x+mQhcYRNwXX5UkUMVnoy\/gWs9f+1Rb9TYKEt8goGWEQPmbkw7XRNpgApOLUi+Kow6u\/5\/BSxoUa1E2UT\/gZ4FS1kxhTKLFGjwwng\/QLuPkxNdDkTkAFoY1oKes66EhO32llnBqJyDSk7fyQwdkiOOoBmvgJjgUtNFUudlrsCqrGtiXz\/NG\/rI6UmcS7IxZVzfzNvU33eJLViJmefmYEHYg06ApEhPE96mHoSEMdAM4K24s\/r1MuhMCWg+lCn2CCbqiutzZ5XeAQqrRQrgwDV1bdrO3WJq2eqAfJrioYm7Z7PuOQh1nXrBlA2QaJwFyEcTbPoDaFnFotOlcij78cNoTd8V5TjmbfA437K13BzsFDNDcdWVg7kicjLrwKTTP1o1YXJkEptrcSjrzKCdQDUipQKRNpIj0rF1VoQJnlN\/O3EAqj+PYHWun+e3TYHMlHGEsO8jtESoiJWQ6oVZcDbsctuXbL0OtrfhTKK+fC\/tNyGhw0lqjeLPKjfTKomd5T66CdbDvd4hzcOEmTkHDThLMb4zvy+x54xxW2SNgLI0hw8qYeIUmREljg5Ycif\/mTE2IuQn5DFb8vk1P+yqSCYLd7P645K0EJ6+STLDftOcZgxT2M\/O8vzcS4zTx5Gh1AF\/XwSnIVrglcaQJUz+N5zZtNHKVPrcYcIKGH3M7c6Y3ccq9OwlLeTlizAlafv+MKLybfHHpDUmpHLvsyb+sw23Bigi9f8kti9EXXqSs5Smx7e5kztIVDBscrhN2oHJgs6UqT8VKll6QlJr17Nv0bcX6aBnbrXbrkxTJb1N3rD1BDNYtQlriCWIu4RWQLf4cLJnp28BXofmngLYV5GixkfS4dTqqk\/xBZ1ADY0SNGikMRAWwtrovHY2Ha3QJ4S5eA81A0rFiilnrZP90mx6UmOGcBUaQpzGo\/R+16BBIyLcocFUxe+SVBv7KA59H9MSgW0zgHhXQ0bLXXB\/mYwDlpp3mref0NeZ3I3DNPm2Ci+prwKwPDL4aFbHID3VhF1DrVB4LUn\/tcoLnMBKf9GW+ZwBJYN+yKI6FC4q\/vTPSCoOVfchjIw6zY7BEnGd\/LguSidFdKOsTi\/2zS8\/D2hvUt5viAJ3tDfcx9JxBLN+0MndoW0SPYrPLN+6anp71o4pDFf8UkupyXbJXvXUD\/zR5JJUsNl+vcLnvB5op1zLzPwvZ7BBZDENNzZBLhW2MVOrZMkRxTDMBksXeK4qAZbiriKaIK3guLWvWzVCf3CYx0rJ8X5iRjkpdKJfq6IE74HVwbP8\/Kk0tOMAO2OUAT68OBXuSgVzcK4vgspm7L25l2RzBxTKBMHBmQfs7aLsgUeykjoKQBK+RfqSDFl1u5NWhIca4BteUfaNoZKlbl0MWU5BdLATVmizVytjOw9WLtWudDsToXMFItEsNfjy5ozNYr7tZWnUlVqeFDc3gu4K0CMp8YeeNPrfX6EdH6p9jNjq1mm2Tf1BfeAke80+9pHGq+61AuWakeF+hW5tsQCHgcqZ8QW4gfBGS13NKzAPDUdjK92OJ1z2zQMxYVgunMt6Fiw6zz4HbAi6k7BsJCxaX\/DA+6vX2WIhyuXUC9csLg6t6V1\/Ips1N8N1ydXj7UMmIZpDRAw0ZAMJYtBIjQLyh4ClpHS4e6RaRRJBWAhJW84CZbV3uyi6RqbNpotZyDnrt\/m9pFYn1lzm\/hgmkWJRuBEMINsBT6ovEKpVu8R0NrnW0tnru2R033u27HcMq1jh\/9OUbNXBrreAlTP7B\/q7m5Su513adR2WayYGu6uOR9Z1kleyKejdqY3La02D6uGXMscpf\/BxFoWt\/BK72j5FRweG1pXP1YxcAefZTOOVtl99FIBR7OOpEzmdDEm2GTGlj7fiUxG2Imi2uuMHWm+OwZfDu7zwTjgiV6qdUeCuYeddF7oODsuuIkXxx7lQiUrBw885fk8fdO7ZXfSSYVaO2M+D4ExAdlGQeXlPGMWJJ\/RZM\/EOcpYnQySwEirxAnothCibBcN8AJ7EbC80uUHfXdWysz90hYpAJE+IjLxRViPYnD3RiizfD2fBTtxfO8rvPaVSYYkBHyDwhEh3gIEkVrNrvl12aM6iOjmjhwEIY0gCT9PKQbYHUfRi6+hNdwRY7PjGOF1Dmd9eV9gNXsBXJOAPf1hmo9krex+PLeYZTxLlUsr4olZqxiOxXEEKP\/xCv0t9eA+u2lkcqUwxdDH9YMt1do67y0AvVuDbckdT58VyGFqLaVuYQvgO0Kq0BsKejbOIyiMgqwXU5vuN2R8+KbwrEwDSzA8UOJfvX\/vHdahtmgDv0jEZFiDulRn7vAc6VSdk3cnKU22JDZwSerB6lu6\/EimWRTBE=","iv":"9ab0ac013a31b6d4bddc379d01f0e932","s":"6df8350aa7e1f1e1"}
Laurent François is founder and creative strategist of Re-Up