Optimizing human flow: Making the most of data and experiential marketing
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion,Uncategorized | No Comments{"ct":"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","iv":"6b534f079b5884a90bbb8e0d90eff58e","s":"5e55c833301a1bef"}
Anthony Coppers is founder and head of innovation at Gradient