Optimizing human flow: Making the most of data and experiential marketing
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion,Uncategorized | No Comments{"ct":"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","iv":"dd615f975c2b5d661b35584924f1d1e2","s":"415ef60751b541d0"}
Anthony Coppers is founder and head of innovation at Gradient