Optimizing human flow: Making the most of data and experiential marketing
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Marketing,Opinion,Uncategorized | No Comments{"ct":"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","iv":"576288520ca9ad7fa57e1b408197f03e","s":"4489499a5155637a"}
Anthony Coppers is founder and head of innovation at Gradient