Optimizing mobile advertising on dimensions that really matter
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"om5V42li\/AFV2jCsEC6gswgB5\/3G3XMkg\/DACfYDxUHz8vo0W1YpyatoaK4tEWx4KfYNc+w0Ra2rbLNb12ypldzTB3rhP68PFE3YehV9KxrVXaw7NF1D4KPHhQno37fGrAjC3gjdejN5qDd1mL60o3S+dA6O2ZzKW3Omjmq6LZIRiJo4kZGhOfN86MJCZXztkBugwHv4lQaGpCQu6rSA2iomLlOMKbiy82pP3TCRqcD8YkmgpGgRfYQt9MhZvWfQDmdyrdfeyKAjYTDtCHcuYepJ7bRywF\/VvfBjEsaxJXj1pN\/bYzy7i9Nwg+GS5Hxoh0cQIzCm3LhPmHpjl44VPvlJQrrfFYLlpX+1Suv0dLl5XrB\/BmsYsSVt6xSMkNNiBK\/\/D01HzmrMMKaRW\/kErOvuZfNJrN6NKgTMO7jF3jfAw+O9XfFkML5pJyFC7ug7O7omFp7XlcXNN4ehHKkY0S41NREqSUde9FaCJG6p\/Y8howPDi\/s\/o0y3whxKAS\/VUJjZozHGrqyhhTusMHNKjYG3c204a0aqSrbDnDewmftiz\/AIFibQQtwPbGMxnQMwfj7f+Eu7kHTCqsV3GOQroqMgJWBFHPxj1wL42zLP9bGy2\/pF3Y\/vd6v67dKjJW+SgBJZIJVeC6ZszljJ+NocacYSM\/EscYr81sAV1FKoSbHMxCPJ2kc1HvpMsgSUco7NxO3+YZ3RkrH5qEhbilI3rk2NX2BFOx3bkfs0z\/0S2\/tILjQSUTJXDvh4ZB7PV39IVpjOFI0eCmC+xjgOA2nAJDxWA3fXWlWpNBHtZ7vImlBdyKglUpivdiq1e4xd9M6o9RJA1AWO\/QTwpgmJ6o2AwNjNd+P6dRks5gVYQXiLzHiQDsnBxv8FTFUebzLeBz4FiBZKl+2E+Z5m7u0uJqZTl\/gATGNL1ODRvPDtSxlAMv9+NSZ2BdeyVWD\/gSX8HkOno2LA2vKqqqyfJXDurt5r\/R1UO71i2FlNNI+fUVIGkyVxnkPs8el5FyH2+uvQ3xOU9sI\/ZX6\/bqghXjAJnJJM3Ozdw0VtRyw6S8GqqiwhSL1Po8WXXw8VH6T9DygJrHR2Y2\/WiXVDO0bEHTkR6S21FrGj8ChfjhwYe2s+bxP18YBjgpmtL3OQJNUxQRj47cxhHla2BDK0GVIUmg1BE+\/wntNIP4sKf3iAgZ0\/2lZz6pW5dR\/4qvRSNIn2zNbnvl7fhhH9u\/4XlODZ6yMBp616boIbqoXUABGCagTNVKwRHdOjLfKYprch1e6\/lNZiLCu7tQZ8Ed5Jw9R41o566zRJyP8VnCkBm+U4WU02oynRji4Mry4zE9zbPp9izfeu20RZlZ+JfnY1ZBt3NklGuAS2ZrlORtcbLG9nR2t9WDhvSWVTDguJ8tcV5aT\/NJmGZFZFx1eZIIiifoAjczLdgo38G3Tzben3gXuqABll5khRjMJR7KkPqNty5r9J1j1e9CmANP9JVrNrQ+GjjW9G5cS5lbQdS7CIQKo48k3q1WLCBBtjCSuuOHhfL\/YX4x987xbvJ7I+mPE9F4+dTcFRHLhqJW3d3zp8ZTvbxVvadzwUa0R9y3oljD0jiNja5R\/qwukaWMPWFM291BLXxve0pkRLACZONx3FoRcSa81bvP1\/qgzOT+urLm8KAdPxzTFbFcmbZh0uWCWB2WeKQSslJMrXK\/S7LM+xQ+shY9hu0bR83ZiNNhn6glGY1nJYCqaKGbB1\/XgcCZFFtMT520CZ9zrAa2qFTlpLtkm8RumT0EnjFq+jZIwI+5c+Pvb4WhDTKfU42teDAbzZ3iXwsu88HVIGstBsUcY1iyhX9Meqx2132Wnk1qsJY9NQe58Nltfw\/eEIc4QpKyG4CdaKrEN0JZRB9uR2gtz6hE00QjPkTV7MXOqIOklzeIcU61VX+0fx\/AWd8tzvzPZwAldc7GOJgqwgdFjtEcjnqz4QJt0XgzM2pGhf4SfFFC5+4SKvx1IjCBh\/E4T3fwNduSUQjJN+5k7u+XQHskrwOO7XsOfXTkLBRifDIzdxE9ZmiGr7EfA4u\/eHm1rDq1p8rXVEZD\/dEWr2VqiMlSW90D4ajx4ifBYxOLCazFcFefRvdLVmsQnuJ6UvSvK1AqDj7MFStVrK3rTdwRMXnpXI7uFWyswTec9B2Swi5QPGwsNuVhFUE5OKR29SXUrNSoY53SMx09jXUKk6Sn86zbc7U5ocwIP6\/4qzzzy9+wty9UpVnpOlSM7OxZfawBJcYcrtsU9Ax7yAYXmjppA5iFsWFmh6EME9bzMU\/fj4Clmi4KBTua9aR8M\/z+elvJPzYN\/n8xi4szoOY3u0pDEDkeETjdp9iIH61fbHWn6HU3Dxa+z4S44PWvEn2PQsLM4UtPieK1qabImH+lLjdkPxf\/NRM7Kai9TTvyGonj1mZRZrMmegn+vzDBOMyfcaewCnlGJejhpEDMS\/CxNQB9++R2QdQHs8PJxI\/Kz+feWV\/1wpadtB3upvox0b2qAcbcZF+7BUFYSl2RTOMsbobyaHbM\/rZCqKl4uLDy0Vp84fCU3nnrEB2u\/ReNghr7f5LXoQPpnCZfDOplz\/3ou5tPgTzIrQh1FE7XHxqNl0vzjqFRLirsA+c+KezM3p0oXB7wB5hJZGt1hbEm7m4AKD1QHmv8aGV+2Tn1kxc0iE93hX0KN2doaICxTlp8D4jinbgwSDOhjcdDHijiXS5IetkHSdFy+6N00C31y\/IlCCPeHyciwMnqPWYUX8v4YQ0IknVq1VfVwS6tedy2\/uQF3s2ozZG233IPmQQg94wvlyNulasjYn\/9CRY\/MZ8VfRS3SvQ546iIC7pRD\/DzBAHLZaxrfEdjeLFG33ygm7sT1CnFxJUaXnAmGA3jCjeM8Aa\/7dBzh\/0Nmte3VR+AvxYnkB4rYM9CsR4WRy0I7VcnU\/4BLjPt4BFTPpYmeIBpp2umhWzi6PszmLoEdXMw9ZS\/QP\/\/qN0bbfNcFGSaSN\/rKXKQ8AOEniCxJzFqWC\/ivYRRFSGLEECDM0ZqwPGbM9fPPt3oOAeqWf8C6e+YLpei7RI+c\/G2Oc90GVl4b1Z8DzlVgg6TggifYxkduM9COkeUwKkILIfDCrs9kwCTzHdets41rFSlaVYFVm6OCVQ8uK+I+ksQDfcyl+e6PF\/zfBfe2hGVGr8FlusJVuwVB\/9hH1a06u0QhlLAITDJzLB45YrHB5HpF\/PVS3wuTvPkT8Ja1WvOXRy2cA3e4wEVeS4IhJAoTxVBFNJqRkSEhU++NNGkkqWTfYyPebnu82OAe1hKpv\/zJejHjG+wOLH0wG6ZPO\/6WdH9J1o2IlYJjxYE7gWl4ZB2uFd\/6FY1YfMLn+1kUHzMYPeCDYAsymyfYXHlHttGNjZN3LuGDcEoFwXCaZsEy2sIRY1Cb3XahFmpTCwjN5CSXvcxdf72hDwQzdlDKoYHHFe5CIBiZxQWs6O1ib4WaJxIPTdLEVYVPgdrKbD8e33PgEmLTXZ4EGUpbnSkP9vmB3FV0meIRRTivvsQcxXy9vxbrn3cJUfxDdCu+p6a0l3YTVsLcHeuExZqyVlV5wh2+dC9KgrrUaBA5YNjGywWXl1qqb7sHlKhvXhAdZZhKyES8q+12ZbIp4UpwMQYk2gvBXdDbX0EICgZbbUuaTAX3mF+UJXarFhW3lKjyUfL+feVjuMy\/T8Tk2HoG9uku0cbwQN51zXVtRGZM5\/EYmUnoTIDD9tM9e7PXOjIBcRx\/QZ31YAVqkdad\/oHcyeAxn\/OCJVyI+7AYjsV912zOX9f9CnMe5d1Tqe9ek6NUwzm6xqWPhGmrtRYuqXBvngpb2LgTTEy6Sb5q3XlekcRv0kMEDhxSiptBgarWzOGcThU6jyluRsEEyASHLVY4WYEgvKs5yQxbamVjT8a+ICg3tXr1YUkDEtnvhN+OOm2B\/XzqwNv0D36A1NqTGIxScnp9t4KT1H5u8DEvaGCFRsvcSv9FOab\/LXAnNNv4oZhmKx2co4RvKBxmH\/UUPpgEgx\/dpi3FYvZQKf\/fk1TFTePsoPZoruqTdHmsmTptPS7NyYajSNQMW7sNrsxC5a5bfudZxr6QbP\/zyVcoOMJ+e\/pxMfAqtfb9SYORsRqzLhUeq9JOXN1WO2NYMYLkua9PdpFLomLAqgfKZwnC4\/K8tHSiL10dqTgeKjpcFPgoYlUxIBOX3z2Aane17APsg1IYfJxAX7nso35qhuTDIao5uM1Am1n837JopAeQTwQEwr8YIXC+YgscvuCBVrn0YxYxiMHRZACaLkvDyoawmoqrHvrS+Ke+MrV5Tf+V8WS+PO27y6+O2dT9z5bG7sTwWF3DPrpPRvNAL8n48vJ1KG0pgUKmlcr+3xh7uLC+\/bCJ4IF5ilS74bEkyxidXaEuKgeNyijn4LIxo2mZE70aUOL1QnJ0\/m92VW+NvG0HJyRks2j4EcDq1ENBosmAfDt77zzuZbG+hPfgh8bvtF128wgxcEOs1VpoztAXDkGR62iim7mz5HsUzilnjpRRJ4p2u9qYol0VU2jUI5Z8jH1gUXb2PlD5Rq0wqfNGG2Zyh7AKt\/8kMiVPHiwRpgwuPiFCQU8P5fsOH6J8gBumRqvgNvl+DKZiDGRgRbfbjHJrPWOo++wLhSCeSACjMJtfYtiYVcsXIh\/nsuB5tVplFv5mHOwDiet2qNi3iSRtO89GNZ\/0dneI74L98etRbz93nPzbFKe67YgmYWreuUHTB5qN8QaSVJ\/lmrw6nyatppFVqo4O7DJsbXGZ7Fzs\/hW2rBL9Nzt\/OpnTMytE\/rgQhF3Q8ADvC3I6ULWF9RtJUxcrSggCpPZ4eL4M7rHHEfCOM4i898VBFovDjnzGuoOshRikyHz22LAQEReVVZMdnK2BH0m9zkY4PVVyM7hfNlwQEpEYRytZf1EEf4radRvdZ8qGKZEfj5nbZo4o19itpxFcAB5LdMFUi5nEUv3ZuC+uUhqv6u6j+SIK7umfmIPwJxPmyuCdPZOZbsH03TKuNwA+ek25WROXbpWXARSvCcaItqBBBRg7PafzvXe\/Ir8Cj3lFHgTIXrP9j4f9Qf4c1KBcJvUN72fjRl9Llx22ggAp2ruJ8bcUNeQvorqGLwgEadnbgvmmDARr0\/zLeF580AebCUSXu5TS8L9OGCiGtIxNHX9slrD7sDmmcArqp2ymrut9EHB\/2\/AKrhYHIFvhLzQVQ29GpdNBKZzLIbXBrGZxotLFcqpwkLF7MHU8LN5KkhZ8iOWcpH6\/4RbJqmYV2rU\/qiKh7M\/8T7+P1EiNgQ0y2b7DDoHhD9yJruN8PdkwAO+zSxQcDN3cP8OjAyywoYc2VLDPwWMbcQ\/4lZBXjzHq9jOt8qZ7mkcOa1N5tCzNTs66lyQwpBWCUorB7au5f6ki7H898mSKqKBdY4wCMFQ1xJGpQzu5ufOep+uNjT7kd3ERJ27\/MxYORss5wFNWZQAjvuAPMqG\/cGp1tlfGcSM\/axbqVk8Bf9wJ2CA2TRv+Fdt\/RfQVbjAXwIinEYaE8RnxFAeN1lDLTOWahSHG7GbmGUnxK\/B1dnJ7S0syteyygGJLKiaZtNKW7ZzSF\/OyJxextmiJRx5SkawI3I1+AH8S66kvkRwRsPWLENdfcycP9hQpLEX8eCdaPcHuiJbUidWcLzunJlY3Zn+armAxvSxU4F1ssJowI2vbqCJGJZmPY4euTNkK0uVD0oiIR33+hISpniDf6+YEuaRpRXZfmbf4wDs9MCjUpECfHHH7wOHuqXyysHlA0RVc1GoEDAAeKjkX5BrAO3q2\/W6B7rSp1SyhmypkGfE+Uahp+tNy6\/sglrKLjLIANg2qq9WAJDIfk1mzzuW9cZfxOLm+DvGMvyIiLQUskOx6Kr1Ipm0YXP2PdT1gi0N+vJNI9OLMtsge5sC3zuxxzUp3xqNDl22uq2zZVwSDjviTSdSTfYsALyAk6x\/SBrTJHHIZY6iG5E0oXw+tOcU5VS1NX1I8JcGEfnsx05RSjjsjtmVG6nZbO1O\/am3cwldN8ZssUi4M8cdIY1nAFy82lWoYLLO1gTVGPIIvM3fN+gFDN3GvCD+6PRmgfN9dxzGSfAia9qRlC3RZ+2UfQxsikoTAax6JYwQ6eASmcr869PHr9VI+VHqysxSX1lmkqTrPwn6y0WLweytfoMEe+vadwm34L8bgZZpzgGovXtLtQBtax9etyMBtWCIskkp03omTUX6t7alJbe76GmQ54+hphEVSmbv6DLnC3vjLe8\/HtK94bgPBMs+ItKwz+VIw6Q5a+yXNANDUt+AdUaCQcdnsBfiVPDEXAHhbw7nStpnPjhp5C8jevReIJsarYKy1zpFEVQtjXtiSwAR8JwQtDk3pGGVWctJXLaad6I4G6ng1DPaWtAONZ\/adhaZSUD0oOzsSVyToP6aD00JxFCDvOgFwo9JsXHnerQdoMTpdHyfY4DCSQUAQOETFlDDST3nXub0xypWVJpWbe1qL7B2p7gi6pY29LOcVk4z2NGzX3BNbnJYNN7tVgH8wnP8E8JOe+UtUbkh2nGfkLawlTsGJN0XQWIZ1I\/WmpVQ8FkXkFFITSTm4PdIFhyVufs9+fGv1wWXa2gxjfXy2HQouuKAPmLrPJYliqv3ZFIMwoOXzJO7jdcMjERmgf1lcRRFKrN9IDiWJxNHTrCI3b1mDvDCQQI5L7eXBQqPZQUNeQwXVfJrsupEQ385VGDpppMSmbUrxn0Zh9n5WmUJJOomuXhLUJSX\/\/Ee1SeMhcnGXSntlf7uZQcZw\/ndSZh6kQCANX87US\/96NOPpOfN4TOUgd60Z3xG7LHgkSsaADEQKxdZOzlJulhLGUe91GySBVdGS1W0lwnzaSwgMkhy0V05I63d1I19x9nk56TXudLrPGtRAQkkbQMN1J3uaiDG9ad486zZPEihXKKJsuD0XCcW4rSdGlgSVORqdak9gd7vQsg+i7mfd1BEI1Cy\/S9WUXA4gRsvo3FzHpLSZf\/5Ur3G\/SxmxhC2jY0gh+dcpQ7A==","iv":"718c957469efc6101a77a3b6f3104f3f","s":"af2ae3dd0ccfc00d"}
