Optimizing video advertising in a mobile world
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"f6a4b86be38ac7cbca5321d59ff305b5","s":"b7b848e793c950af"}
Bertrand Quesada is CEO of Teads