Marketing
October 18, 2016
Sentient got on board with a mobile app release
By Sarah Jones
NEW YORK – A mobile application needs to serve a function that is unique from other touchpoints to give users a reason to download and return, according to panelists speaking at Luxury Interactive 2016.
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","iv":"098fd22ba53727537722ad93081e42c5","s":"bc984f9a46af47ed"}
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