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Origins president: 5 lessons for targeting Chinese luxury consumers

Posted ByTricia CarrOn In Featured,Fragrance and personal care,Industry sectors,Multichannel,News | No Comments

 

By Tricia Carr

DANA POINT, CA – The president of Estée Lauder Cos.-owned Origins said at the American Express Publishing Luxury Summit 2013 that the wellness brand fine-tuned its marketing efforts in China to up brand awareness and retention.