It is only a few days after the announcement that conglomerate PPR is changing its name to Kering and the snide remarks continue.
Content curation is a descriptive term. It denotes the act of organizing material or information to be displayed or broadcast with the goal to tell a story.
In the last few weeks, there have been rumors about an impending sale of the Harry Winston brand. What follows is an assessment of the company’s presentation on the Web and a few observations on how Harry Winston has inadvertently highlighted the brand’s inherent weaknesses in terms of its business model, value proposition and marketing strategy.