Luxury Daily, November 11, 2013 – Saks Fifth Avenue lets consumers add mobile snowflakes to window display
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Chanel, Gucci use repetition to stay top of mind in November W
Chanel, Gucci and Bulgari aimed to elbow other brands out of the way in the weeks before the holiday season with multiple advertisements in the November issue of Condé Nast’s W magazine.
Condé Nast Traveler elevates standing via luxury ads
Chanel, Louis Vuitton and Cartier are facilitating Condé Nast Traveler’s goal to become known as a high-end travel publication for affluent travelers by steering the advertising pages toward luxury.
Mandarin Oriental, Hong Kong wraps up 50th anniversary with red-carpet gala, culinary events
Mandarin Oriental’s flagship property Mandarin Oriental, Hong Kong is celebrating its 50th anniversary with a series of events ranging from culinary celebrations to special packages meant to honor loyal guests and inject new energy.
Luxury Daily, October 4, 2013 – Burberry targets affluent male consumers with innovative suit design
Departures September issue bridges fashion, travel to mirror lifestyle
American Express Publishing’s Departures is continuing to add new high-end apparel and accessories brands such as Valentino, Ralph Rucci and Moncler as a way to connect the dots between travel, fashion and lifestyle.
Intrav eyes global travelers via customizable jet packages
Private jet operator Intrav is targeting adventurous affluent travelers with new global travel itineraries that can be customized to create a unique experience.
Four Seasons Baltimore tailors summer offers to customer segments
Four Seasons Hotel Baltimore is tailoring summer packages to accommodate multiple kinds of travelers including families, sports enthusiasts and couples.
Ritz-Carlton, Westchester targets summer travelers with locally-themed package
The Ritz-Carlton, Westchester, NY, is targeting summer travelers through a family-friendly, pirate-themed package and a historical tour offering that immerses guests in the local culture.
Rolex, TAG Heuer target affluent travelers in Financial Times supplement
Luxury watchmakers and travel brands are targeting affluent readers of the Financial Times supplement called “Travel Unravelled,” which is a special issue of “How To Spend It.”