Today in luxury marketing – Kylie Minogue becomes the face of new Lexus ad campaign; McLaren teams up with Tag Heuer to release a new watch; Couture isn’t so dead, after all, according to Givenchy, Dior, Armani and Chanel execs.
Today in luxury marketing – LVMH says not seeking control of Hermes; Zimmerli: Swiss movement; Luxury watchmakers fishing for friends on Facebook.
Today in luxury marketing – Yves Saint Laurent casts Vincent Cassel; Tod’s founder to restore Rome’s Colosseum; Prada board meets Thurs on IPO option; Digital ad spend to climb 14pc, social media 35pc.
Today in luxury marketing – Audi goes 3D for its new luxury sedan campaign; Edox watches to be featured in Spiderman 4 movie; Editorial is the new advertising.
Today in luxury marketing – Cartier looks for recognition in watchmaking; Jimmy Choo is all man; Michael Kors to open lifestyle flagship at Rockefeller Center.
Today in luxury marketing – Burberry sales lift highlights global growth; Mobile ad campaigns still beating online; Kenneth Cole leaving Rockefeller Center; Retail sales, apparel prices rise.
With the success of flash sales site Gilt Groupe and etailers such as Net-A-Porter, Generation Y is emerging with strong media consumption habits, and it is imperative that luxury brands keep up.
Today in luxury marketing – Prada opening offices in Paris, Hong Kong; Swiss watch industry sees upturn; The men of Milan; Making Facebook your always-on, integrated marketing channel.
Luxury brands can learn from Hugo Boss’ use of social media, which is effective, drives ROI and is integrated with the company’s other marketing efforts.
Reading between the 2010 Luxury Daily headlines shows that high-end marketers were increasingly interested in ramping up their social media strategies in 2010 and that they will continue to do so in 2011.
