While AR looks to be a positive addition to the consumer shopping experience during the COVID-19 outbreak, what will this technology mean to consumers after the pandemic? And how else can brands leverage this technology in the future?
NEW YORK – Auction house Christie’s used global multichannel, multisensory outreach to engage clients for its recent $109 million Maharajas & Mughal Magnificence sale.
British fashion house Alexander McQueen has chosen supermodel Kate Moss as the face for its autumn/winter 2019 collection.
French fashion label Balenciaga is continuing its playful balance of originality and accessibility by featuring real-life couples in its winter 2019 campaign.
British department store chain Selfridges is looking to bring the future of fashion to shoppers by working with digital artists on a new multichannel initiative.
As the trickster holiday of April Fools’ Day takes place, luxury brands are showing that the day is not just for friends and family.
Parisian department store Le Bon Marché is joining the throngs of luxury retailers transforming the physical space to go beyond simply showcasing products. But its focus on geek chic puts a new spin on the idea.
Collaborations, Valentine’s Day celebrations and spring launches were in full bloom, with luxury brands taking to all forms of media with their new campaigns.
French fashion house Balenciaga is continuing to go against the grain with its latest campaign, which centers on a one-of-a-kind short that takes cues from a low-budget sci-fi film.
Luxury has traditionally been about exclusivity, but the rise of influencer marketing has opened up even storied houses to wider audiences.
