Luxury Daily, July 27, 2017 – Luxury brands are increasing visibility on Japanese app Line: L2
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Brands are lacking visibility for their loyalty programs: L2
A new report from L2 shows that using the phrase loyalty within the subject line of an email campaign can have a dramatic lift on opens.
Hermès Kelly, Valentino sneakers see small consignment discounts: L2
According to L2, brands such as Manolo Blahnik and Burberry see steeper discounting on the secondary market than those known for particularly exclusive items.
Luxury Daily, July 7, 2017 – Branded Instagram video engagement beats out YouTube, Facebook: L2
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Branded Instagram video engagement beats out YouTube, Facebook: L2
While video marketing continues to thrive on YouTube and Facebook, Instagram has emerged as a surprisingly strong platform for film-based consumer engagement.
Omnichannel can help alleviate pressure on luxury department stores: L2
Department stores are in a tough spot, continuing to struggle with attracting new customers in a world that is heavily slanted toward ecommerce.
Influencer posts are 8 times more popular than brand posts in China: L2
Luxury brands experimenting with WeChat’s commerce model rose from 3 percent to 10 percent from the year-ago, suggesting that the sector is beginning to have better understanding of the Chinese commercial ecosystem.
Luxury Daily, May 26, 2017 – Influencer posts are 8 times more popular than brand posts in China: L2
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Success in China is understanding consumer ecosystem: L2
NEW YORK – Luxury brands must understand that entering into the Chinese market requires more than just learning the language, it requires knowledge of an unfamiliar consumer ecosystem that is much different than what marketers are accustomed to in the West.
Now is the time to experiment with omnichannel: L2
NEW YORK – In the modern retail world, retailers that embrace omnichannel will be the most well-equipped to meet consumer expectations in the future.