Miu Miu embarks on voyage of self-discovery in surreal short
Prada’s Miu Miu is celebrating Asian femininity by transporting consumers to Japan through film.
Prada’s Miu Miu is celebrating Asian femininity by transporting consumers to Japan through film.
French couture house Christian Dior is positioning its latest footwear design as a new classic through digital content that blends heritage with modernity.
French fashion label Chanel is building on its cinematic past with the release of a short about the filmmaking process.
Italian apparel and accessories house Tod’s is highlighting the “special attitude” of its Wave Bag in a personality-driven campaign featuring modern creative talents.
French footwear maker Berluti is raising awareness with a personality-driven short film and accompanying #ShoeCheck campaign.
Online retailer Yoox is asking consumers to share the many “irresistible” products that can be purchased through its flagship ecommerce site with an Instagram campaign.
British leather goods maker Smythson is going personal with a new campaign that reminds consumers of its bespoke customization offers.
Italian fashion house Emilio Pucci is introducing the modernized vision its new creative director Massimo Giorgetti has planned with a multi-faceted event.
Fashion brands have increasingly been picking famous faces over professional models for their advertising campaigns, favoring the well known over the generally unfamiliar.
Italian fashion house Fendi is playing off the personality of its popular creative director Karl Lagerfeld with a ready-to-wear and accessories collection inspired by the bag charm made in his honor.