Word-of-mouth is a powerful driver of luxury purchases because shoppers trust their friends, family and even strangers online to give them recommendations far more than they trust advertising messages.
There is a growing realization that the best way to know what consumers want from a retailer is to enable ways for them to speak with the company directly, rather than trying to guess based on past purchase history.
Many new, vintage and rare Maserati sports cars led New York’s 66th annual Columbus Day Parade on Fifth Avenue.
Diane von Furstenberg has signed a partnership with id beauty to create its own cosmetics line and will release its first fragrance next year.
Today in luxury marketing – Porsche curbs Facebook threat, shields itself against spying; Net-A-Porter snaps up Koodos.com.
Luxury brands such as Louis Vuitton and Marc Jacobs are spending significantly more on advertising this year as the ad market rebounds from a disastrous 2009.
Neiman Marcus promoted a midday flash sale held early Friday afternoon via an email campaign sent out to a list of dedicated subscribers.
Lexus is promoting its 2011 IS line of sedans with interactive rich-media units as part of an exclusive launch sponsorship of Esquire magazine’s iPad application.
London’s Harrods offered in-store and online discounts for shoppers who signed up for its rewards program in a move to bolster its customer relationship marketing.