Ferragamo bares its sole to revitalize Ballerina shoe
Italian apparel and accessories label Salvatore Ferragamo is reintroducing its Ballerina shoe to consumers through a campaign centered on social sharing.
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Nina Ricci keeps consumers curious with series of teaser videos
French fashion house Nina Ricci is keeping tensions high by teasing a third installment of short teasers before the official release of the full video for the brand’s new fragrance L’Extase.
Mercedes-Benz focuses social platforms on golf
German automaker Mercedes-Benz is kicking off the golf season at The Masters with a social media-driven campaign featuring a new Instagram account focusing on the tournaments.
Etro, Dolce & Gabbana, Kenzo and Aerin Beauty – Live news
Luxury Daily’s live news from April 9 – Etro advertises its printed patterns externally via Cabana magazine; Dolce & Gabbana refreshes Dolce fragrance for spring; Kenzo goes on global road trip in branded buses; Aerin Beauty combines love of beauty, art for lipstick box set.
Leather goods, Lanvin, Aston Martin and London real estate – News briefs
Today in luxury marketing – At Goyard and Valextra, leather goods that are durable, versatile — and invisible; Alber Elbaz taking Lanvin to Dubai; Henrik Fisker, Aston Martin settle suit over Thunderbolt design; London’s empty luxury homes draw election penalty vow.
5 reasons behind the menswear boom
No one can deny that menswear is having a bit of an extended moment.
The RealReal raises $40M for continued growth through 2015
Online luxury consignment marketplace The RealReal has raised $40 million in revenue to continue its acceleration path.
Aerin Beauty combines love of beauty, art for lipstick box set
Aerin Lauder’s Aerin Beauty is exploring the pillars of its brand through a collection that explores both beauty and art.
Kenzo goes on global road trip in branded buses
Parisian fashion label Kenzo is hitting the road in a branded bus to introduce the brand to consumers located in Dubai, United Arab Emirates.
Dolce & Gabbana refreshes Dolce fragrance for spring
Italian fashion brand Dolce & Gabbana is updated its latest fragrance Dolce, with a “younger, fresher even more floral” scent for spring 2015.