Luxury Daily, February 5, 2013 – Barneys Warehouse to propel brand among millennials
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Barneys Warehouse to propel brand among millennials
Barneys New York’s new warehouse sale site will expand the retailer’s customer pool and keep up its status among the target audience, experts say.
Gender-targeted email campaigns vital to last-minute Valentine’s Day sales
Luxury marketers should make the purchasing process as easy as possible for affluent consumers and target a precise demographic when offering holiday gift guides via email, experts say.
Fendi parades small leather goods via color-focused video
Italian apparel and accessories label Fendi is presenting its new small leather goods collection in an animated social video that shows the items parading through scenes of color panes and crayon doodles.
3.1 Phillip Lim bridges print, mobile via spring campaign
Fashion house 3.1 Phillip Lim is linking print media, out-of-home advertisements and mobile platforms for its new spring 2013 campaign via the brand’s updated Agent 3.1 iPhone and iPad application.
Raymond Weil celebrates Facebook’s birthday via Web traffic transfer
Swiss watchmaker Raymond Weil marked Facebook’s 9th birthday Feb. 4 by directing all traffic to its Web site to the social network where it presented a digital timeline.
Tiffany pushes love-triggered buys via astrology-themed catalog
Jeweler Tiffany & Co. is pushing Valentine’s Day gift purchases through an astrology-themed direct mail catalog that presents its collections and pricing.
Michael Kors, Bloomingdale’s, Swatch Group and luxury travel – News briefs
Today in luxury marketing – Michael Kors adds World Financial Center accessories store to New York lineup; Bloomingdale’s said close to Abu Dhabi deal; Swatch sees continued growth; Is luxury travel on the move?
Direct mail and luxury brands
Luxury marketers continue to use mail because it works and because it is easier to convey luxury in tactile form.
Luxury retailers push in-app purchases via Valentine’s Day guides
Bloomingdale’s, Nordstrom and Saks Fifth Avenue optimized their Valentine’s Day shopping guides for mobile smartphone and tablet applications to encourage consumers to make emotional purchases on-the-go.