SMS has eight times the response rate of email: study
Retailers are successfully using SMS campaigns to build their mobile opt-in databases as well as to drive in-store and online traffic, according to a new report from Cellit.
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PPR, Versace, luxury jewelers and Mercedes – News briefs
Today in luxury marketing – PPR signs letter of intent with Yoox for online luxury venture; Versace back in expansion mode; U.S. luxury spending growth slows as jewelry demand falls; Mercedes rolls out the gold carpet in Cannes.
Understanding the political mobile campaign
Political campaigns are usually slower to adopt advanced techniques of brand marketers, and mobile is no exception.
Chanel, BMW excel in global branding, local customization: study
BMW, Audi, Louis Vuitton and Chanel are some of the most-searched-for luxury marketers in Russia, leading research experts to believe that, given the same results from China, brand visibility is key in BRIC markets, according to findings from a study by the Digital Luxury Group.
Luxury Daily, May 25, 2012 – Chanel, BMW excel in global branding, local customization: study
Cartier taps New Yorkers in digital bridal ads
Cartier is aiming at affluent brides in banner, takeover and sidebar advertisements on New York magazine’s Web site that link to its engagement and wedding ring e-boutique.
Fairchild retools Menswear magazine for fashion-forward gentlemen
Fairchild Fashion Media is revamping its Menswear magazine and replacing it with “M,” a quarterly-published publication geared toward fashion-forward, affluent men.
Magellan Jets app uses real-time availability, electronic contracts
Magellan Jets updated its mobile application for the iPhone and iPad to provide ease and consistency for affluent consumers looking to make a quick getaway on a private jet.
Dolce & Gabbana, Chanel boost visibility with new imagery in June Vogue
Luxury advertisers such as Chanel and Dolce & Gabbana showed new print campaigns that relied on intense images to appeal to affluent readers’ emotions to stand out against non-luxury advertisers in the June issue of Condé Nast’s Vogue.
St. Regis curates exclusive Diamond Jubilee package, viewing party
Starwood Hotels & Resorts’ St. Regis is enticing its loyalty members interested in Queen Elizabeth II’s 60th anniversary on the throne and London culture with a curated four-night experience.