Dior, Neiman Marcus and Joyce Ma – News briefs

Published: December 10, 2010

Today in luxury marketing – Dior flagship celebration; Neiman Marcus profits triple; Big jump in social media for holiday marketing; New luxury for the new rich.

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Burberry takes third place: Luxury Marketer of the Year

Published: December 9, 2010

Burberry has taken third place in the 2010 Luxury Marketer of the Year awards based on the strength of its innovative digital marketing strategy and continued excellence in traditional media.

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Gilt Groupe pioneers with one-page Web shopping app

Published: December 9, 2010

Online flash-sale purveyor Gilt Groupe launched the luxury industry’s first Google Chrome Web application to provide a streamlined shopping experience that occurs entirely on one page.

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BMW, Dior, Yves St. Laurent and Burberry – News briefs

Published: December 9, 2010

Today in luxury marketing – BMW on track to retain premium sales crown in 2010; John Galliano on Dior, fashion and style; Yves St. Laurent’s online casting call; Burberry climbs on speculation PPR may make bid after unit sale.

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