French fashion house Christian Dior is pushing its new jewelry line in a two-part video series featuring a candid conversation with the collection’s model that the brand is sharing via a microsite and social media.
French silver brand Christofle is encouraging transactions on its French e-boutique during the week leading up to its home country’s Mother’s Day with a complimentary set of books with purchase.
An often-overlooked tactic, search engine optimization on mobile devices is a simple way that luxury brands can keep top of mind and build awareness on a medium that is constantly by consumers’ side.
The Peninsula Hotels is aiming at families with children in its new initiative to offer room and food discounts and property-specific cultural youth programs.
Pinterest quickly climbed the charts to become the third biggest social network, and these strengths are not lost on the investment community, with a handful of investors shelling out $100 million to the content-sharing service last week.
Today in luxury marketing – Remember the electric Rolls-Royce Phantom? Forget it; LVMH sets Green Week; Wall Street rebounds, but investors dump Facebook.
Marketers are seizing the fact that video delivered to mobile phones and tablets is fast becoming one of the most compelling tools for marketing, advertising and public relations.
Similar to other social media platforms, branded YouTube pages have the power to directly drive sales to ecommerce and bricks-and-mortar locations.
