Barneys New York created a social setting on its ecommerce site where consumers can make shopping lists, share favorites and shop user-recommended products, a move likely to distinguish the retailer from its competitors.
International hotel, river cruise and rail company Orient-Express released a free application for the iPad that allows on-the-go consumers to read new issues of its Traveller magazine with added interactive features such as video and bookmarking capabilities.
High-end home appliance manufacturer Gaggenau is leveraging its marketing efforts in North America with a pop-up design studio in New York open May 18-21.
Department store chain Bloomingdale’s has rolled out an iPhone and Android application to let fashion-savvy consumers shop the latest trends, as well as check prices and read product reviews.
NEW YORK – A Flipboard executive at IAB’s Innovation Days conference last week said that ultimately the rise in HTML5 will address the publishing walled garden that companies such as Apple have established.
Today in luxury marketing – LVMH looks to burnish Vuitton mystique and buoy sales; Audi A8 L W12 exclusive: Luxury can be lonely; Aerin Lauder’s lifestyle brand to launch in late August; Facebook trading intense; Europe still looms.
The fact is – and Best Buy has apparently accepted it – showrooming is not going away. Retailers must embrace that consumers may visit their stores with the intention of showrooming.
The potential collapse of Greece, though tragic, will likely not harm the luxury industry as much as the media will have consumers believe, according to leading marketing experts.
Online marketplace Rakuten is leading a $100 million investment in Pinterest that the social inspiration board site will use for improvements and global expansion.
