NRF aims to create retail industry camaraderie through video contest
The National Retail Federation is drawing eyes to the retail industry through its “Retail Means Jobs” video contest with a monetary prize.
The National Retail Federation is drawing eyes to the retail industry through its “Retail Means Jobs” video contest with a monetary prize.
Today in luxury marketing – Miu Miu to launch Fashion Week line of bags; Hermès says 2011 sales up 18 percent, operating margin above 30 percent; Luxury brands untouched by euro zone crisis?; Naeem Khan leather corset on display at Lincoln Center.
A dear mentor of mine, Neiman Marcus cofounder Stanley Marcus (“Mr. Stanley,” he was called in Dallas), defined luxury as “the best that the mind of man can imagine and the hand of man create.”
The use of advanced technology and in-store displays can move luxury retailers into an authoritative and trend-setting position, but they have to make sure that the experience is consistent with the brand image.
London-based chocolatier Charbonnel et Walker has partnered with crystal brand Swarovski on a special-edition St. Valentine’s gift and is tapping all platforms including in-store, social media and email to spread the news.
Luxury smartphone retailer Vertu is using location-based advertisements in mobile applications such as Conde Nast’s Vogue and Net-A-Porter to market its new Constellation device.
Montblanc has recently announced its first regionally-focused corporate social responsibility project with the Texas Children’s Cancer Center and has created two special-edition bracelets to benefit the cause.
Waldorf Astoria Hotels & Resorts’ Trianon Palace Versailles has created a special couple’s package that looks to heighten all five of guests’ senses and encourage romance just in time for St. Valentine’s Day.