Luxury Daily, February 22, 2012 – Neiman Marcus launches multichannel Louboutin anniversary campaign for social interaction
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Trump bolsters CRM through mobile presence
The Trump Hotel Collection is boosting its tech skills and aiming for customer retention through employing mobile devices at its Toronto property.
Robb Report focuses on customized experiences in March issue
Robb Report is focusing on custom luxury experiences through advertisers including Ralph Lauren, Hermes, Brioni, Corneliani, Stefano Ricci and Richard Mille in its March issue.
SMS case study – Route 66 Harley-Davidson
See how Route 66 Harley-Davidson used SMS to build its mobile database.
Saks, luxury hotels, China and magazine ads – News briefs
Today in luxury marketing – Saks fourth quarter profit rises on sale of luxury goods; How luxury hotels use social media; Brands rush to tap China’s Web boom; Editing as a brand investment.
10 hard-won lessons from 2011 to use in 2012
A lot of 2012 predictions are great, and they help guide strategy. But if you are in the trenches, trying to execute against your customer’s key performance indicators, well, strategy-schmatejy.
Luxury Daily, February 21, 2012 – Indian consumers to spend $3.6T by 2020: BCG
Indian consumers to spend $3.6T by 2020: BCG
The quickly-growing, affluent Generation I, a demographic of Indians who grew up in the 1990s, will be responsible for 26 percent of total spending in the country before 2020, according to findings from a study by Boston Consulting Group.
Is behind-the-scenes access now mandatory for luxury brands during Fashion Week?
Luxury brands offering social media all-access passes and behind-the-scenes footage for Mercedes-Benz Fashion Week are not only becoming the norm, but mandatory for those looking to engage with consumers on a deeper level.
Nordstrom aims for aspirational consumers via mobile gaming app
Department store chain Nordstrom is targeting aspirational consumers through mobile banner advertisements for its Nordstrom Rack locations in the popular gaming application, Words With Friends.