Skincare line Kiehl’s has undertaken another fundraising initiative in collaboration with amfAR to raise $100,000 for AIDS/HIV research in which employees will ride along the U.S. East Coast to educate and inform consumers.
Hotel chain Ritz-Carlton is teaming up with American Express to provide affluent consumers special perks when they book stays using the credit card and is marketing this partnership via digital marketing.
Today in luxury marketing – Tod’s profits climb; Merging inside the Madison Avenue Barneys; Markets gyrate over economy.
A tighter integration of QR codes within the communication mix must happen before they will have a chance to make a mainstream impact on consumer marketing.
Mixed reports on consumer satisfaction and the economy are confusing experts as to whether or not luxury marketers should expect a rebound — and how they should prepare for the future.
As social media evolves, it is important for luxury brands to adapt and accept it as a powerful medium to not only increase consumer engagement but to drive sales and collect consumer data as well.
German automaker BMW is pushing its flagship 7 Series models with an interactive, engaging iAd where consumers can shake, tap and swipe their iPhones to explore the car.
Fairchild Fashion Media’s Women’s Wear Daily is attempting to reach a more global market with a brand-new Web site and plans for more extensive coverage.
Italian apparel and accessories designer Salvatore Ferragamo launched an online trunk show this morning, marking the first time the luxury brand will be selling its ready-to-wear collection on the Web.
