The introduction of Facebook Timeline in addition to savvy cross-channel promotions through social media and mobile created buzz in the luxury industry in terms of digital marketing during the first quarter of 2012.
Latin Americans are travelling more, and then coming back home and demanding the experience and the products that they have seen in Tokyo, Milan or Paris.
Brands including Ralph Lauren, Ritz-Carlton, Chanel, Barneys New York, Ulysse Nardin, Richard Mille, Chopard, Lexus, Ermenegildo Zegna and Giorgio Armani are helping lend a lifestyle theme to Robb Report’s April issue.
Starwood Hotels & Resorts is incorporating watermarks in print advertisements that display new content and editorial in the April issue of Saveur magazine.
New York-based department store Bergdorf Goodman used its spring magalog to explore themes including tailoring, new collections, patterns and New York culture through advertisements, editorial and multichannel touchpoints.
High-end fashion and beauty brands grabbed real estate in Condé Nast’s Vanity Fair’s Hollywood Issue, one of the most highly-coveted annual hubs for print advertisements.
American Express Publishing’s Departures magazine is up double digits in both advertising revenue and paging for its March/April International Style issue.
Today in luxury marketing – Ferrari offers tailor-made wheels; Michael Kors’ business partners reportedly eyeing Vera Wang; Sales fever grips desperate British retailers; Economic crisis tests Italy’s luxury market.
At one point taking a backseat to the much-more-hyped women’s apparel, luxury menswear is now the most quickly-rising and lucrative segment of the industry, causing female-centric designers to pay more attention to the other half of the population.