Top 10 digital luxury marketers of Q1

Published: April 6, 2012

The introduction of Facebook Timeline in addition to savvy cross-channel promotions through social media and mobile created buzz in the luxury industry in terms of digital marketing during the first quarter of 2012.

Share on FacebookShare on LinkedInShare on Twitter

Luxury brands should invest in Latin America

Published: April 5, 2012

Latin Americans are travelling more, and then coming back home and demanding the experience and the products that they have seen in Tokyo, Milan or Paris.

Share on FacebookShare on LinkedInShare on Twitter

Robb Report aims for lifestyle theme in April home issue

Published: March 29, 2012

Brands including Ralph Lauren, Ritz-Carlton, Chanel, Barneys New York, Ulysse Nardin, Richard Mille, Chopard, Lexus, Ermenegildo Zegna and Giorgio Armani are helping lend a lifestyle theme to Robb Report’s April issue.

Share on FacebookShare on LinkedInShare on Twitter

Bergdorf captures season trends through spring magalog

Published: March 20, 2012

New York-based department store Bergdorf Goodman used its spring magalog to explore themes including tailoring, new collections, patterns and New York culture through advertisements, editorial and multichannel touchpoints.

Share on FacebookShare on LinkedInShare on Twitter

Departures March/April ad revenue up 36pc

Published: February 16, 2012

American Express Publishing’s Departures magazine is up double digits in both advertising revenue and paging for its March/April International Style issue.

Share on FacebookShare on LinkedInShare on Twitter

Why the scramble for luxury menswear?

Published: November 14, 2011

At one point taking a backseat to the much-more-hyped women’s apparel, luxury menswear is now the most quickly-rising and lucrative segment of the industry, causing female-centric designers to pay more attention to the other half of the population.

Share on FacebookShare on LinkedInShare on Twitter