How should brands participate in social movements?
Luxury brands have taken to social media to support Black Lives Matter in the United States in a move to show support for human rights after the death of George Floyd in Minneapolis police custody.
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Moët & Chandon, seeking to demystify Champagne, debuts video cooking series on Instagram
LVMH Champagne brand Moët & Chandon has debuted a new Instagram series called “The Perfect Match,” featuring an expert chef and a wine specialist to inspire consumers to cook something new at home.
Bulgari Hotels debuts video series featuring yoga and cooking classes
Bulgari Hotels & Resorts has launched a new digital video series to connect its global workforce with consumers stuck at home during coronavirus lockdowns.
Dior celebrates floral source in new campaign for J’Adore
LVMH-owned French fashion house Christian Dior is playing up the source flowers of its J’Adore perfume in a new fragrance campaign that appeals to the consumer desire to connect with nature.
Luxury Outlook 2020 – Luxury Memo special report
Heading into 2020, luxury marketers need to balance democratization with brand protection to capture the up-and-coming consumer without tarnishing their prestige image.
Luxury Outlook 2020 – Luxury Memo special report
Heading into 2020, luxury marketers need to balance democratization with brand protection to capture the up-and-coming consumer without tarnishing their prestige image.
Luxury Outlook 2020 – Luxury Memo special report
Heading into 2020, luxury marketers need to balance democratization with brand protection to capture the up-and-coming consumer without tarnishing their prestige image.
Loro Piana documents cashmere’s origins in craft conservation effort
Italian apparel and accessories label Loro Piana is delving into cashmere production in a documentary that aims to shed light on traditional goat herding techniques that are under threat.
What will 3D printed makeup mean for the beauty industry?
As 3D printing gains more applications in the luxury business, a new consumer-facing tool aims to offer instant gratification and customization by bridging the gap between beauty inspiration and application.
Prada shows how making its bags is a science
Italian fashion label Prada is focusing on craftsmanship in a different way than many of its competitors, looking at machinery rather than its hand-made strategy.