Major events including Fashion Week and St. Valentine’s Day in addition to the debut of Facebook Timeline positioned the social network as an even more innovative marketing vehicle in the first quarter of 2012.
Advertisers including Tiffany & Co., Ralph Lauren, Cartier, Rolex, David Yurman and Ritz-Carlton are positioning themselves purveyors of the luxury lifestyle in this month’s Town & Country magazine that features actress Gretchen Mol, private clubs and Britain’s Queen Elizabeth II.
Luxury brands need not abandon print as an advertising channel as long as they keep digital in mind and incorporate innovative ideas into magazine advertising space, experts say.
The introduction of Facebook Timeline in addition to savvy cross-channel promotions through social media and mobile created buzz in the luxury industry in terms of digital marketing during the first quarter of 2012.
Latin Americans are travelling more, and then coming back home and demanding the experience and the products that they have seen in Tokyo, Milan or Paris.
Brands including Ralph Lauren, Ritz-Carlton, Chanel, Barneys New York, Ulysse Nardin, Richard Mille, Chopard, Lexus, Ermenegildo Zegna and Giorgio Armani are helping lend a lifestyle theme to Robb Report’s April issue.
Starwood Hotels & Resorts is incorporating watermarks in print advertisements that display new content and editorial in the April issue of Saveur magazine.
New York-based department store Bergdorf Goodman used its spring magalog to explore themes including tailoring, new collections, patterns and New York culture through advertisements, editorial and multichannel touchpoints.
High-end fashion and beauty brands grabbed real estate in Condé Nast’s Vanity Fair’s Hollywood Issue, one of the most highly-coveted annual hubs for print advertisements.