Luxury Daily, February 14, 2014 – Luxury brands host social contests to connect with fans on Valentine’s Day
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Luxury Daily, February 11, 2014 – Manolo Blahnik touts timelessness of shoes with Victorian storyscape
Ferragamo enlists street-style photographers for social media campaign
Italian fashion brand Salvatore Ferragamo teamed up with fashion bloggers on a photo series featuring the label’s apparel and accessories.
Luxury Daily, February 3, 2014 – Barneys champions transgender individuals in spring ad campaign
Luxury Daily, January 13, 2014 – Neiman Marcus credit breach exacerbates consumer fears
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Oscar de la Renta targets entry-level fashionistas with The Outnet collection
U.S. fashion label Oscar de la Renta is looking to reach a wider consumer base with a capsule collection designed for Net-A-Porter’s outlet ecommerce site The Outnet.
Cartier, Louis Vuitton target male horologists in M holiday issue
Cartier and Louis Vuitton were among luxury marketers that promoted watches in “The Must” issue of Fairchild Fashion Media’s male-focused M magazine.
Print catalogs still hold power to captivate consumers
As brands and retailers continue to lean toward digital-only initiatives to share merchandise with consumers, the role of direct mail catalogs has changed but is not dwindling.
Lanvin takes consumers on set with new video
French atelier Lanvin is taking its fans behind-the-scenes of the photo shoot for its resort 2014 print campaign by showing the personal interactions and set dynamics of the video’s making.
Swarovski rethinks crystal to inspire conservation at Design Miami
Precision cut-crystal maker Swarovski is using Tumblr to generate interest and awareness in its eleventh annual Crystal Palace think tank where a chosen creative visionary works to reevalute the use of crystal.